About The Essential Guide to SWOT Analysis
The Essential Guide to SWOT Analysis is authored by Justin Gomer, a Lecturer at the University of California, Berkeley and soon-to-be author of two books, and Jackson Hille, a Content Associate at FormSwift and the 2013-14 Departmental Citation Recipient in American Studies from the University of California, Berkeley.
What is a SWOT Analysis:
A SWOT (Strengths, Weaknesses, Opportunities, & Threats) Analysis is a planning tool created to help workers and companies assess their current positions and plan for future growth.
Why We Wrote The Essential Guide to SWOT Analysis and Why You Should Read It:
We both had to produce SWOT Analyses for work assignments, and we noticed that most “Guides to SWOT Analysis” were either old, poorly written, cheaply designed, and just not very intellectually satisfying. In fact, Wikipedia’s SWOT Analysis entry was probably the best page, but even it was limited in helping us complete our SWOT Analyses for work. So, we had a brief chat about our common problem and decided, let’s take matters into our own hands and produce a true, essential guide to SWOT Analysis.
The Essential Guide will:
1) Teach, Prepare, and Provide you with all the necessary tools to become a SWOT expert.
The Essential Guide consists of:
1) SWOT Samples from innovative companies, such as Uber and Dreamworks
2) A thorough examination of SWOT Analysis’ central components and uses
3) Free SWOT Templates
In short, The Essential Guide to SWOT Analysis is valuable for any working person, ranging from employees planning out their careers, to business owners sorting out their next quarter, and to startup teams devising their new product strategies.