Ups and Downs in Business

The downdraft in the stock market. Bad winter weather across the Northeast. Good Friday. Spring Break.

What do they have in common?

For PFL, all of the above seem to reduce order flow in our e-commerce business. We primarily serve small businesses with 1-100 employees. People running or working in small companies tend to wear many hats, from HR director to chief salesperson to marketing director. So, like consumers, they are impacted by everything from world events to their kids’ school schedules. And when faced with the choice between a spring break family vacation or staying in the office to design and order new marketing materials, the family usually wins — as it should.

Is this phenomenon unique to e-commerce companies, or does your business also move with external events?

If the latter is true, it’s a good idea to have some cash set aside for the slow times that may come unexpectedly.

Andrew Field is President of, known by its thousands of happy customers as "America’s Print Shop." He works and lives along the Yellowstone River in southwest Montana.

Leave a Reply
Related Posts
brand credibility
Read More

Building Trust: Reputation Management for Retail Startups

Customer trust is your startup's most valuable asset. It sets the foundation for long-lasting business relationships, fosters brand loyalty and drives growth. When people trust your business, they are more likely to buy from you...
Read More

The 7 Benefits of Forming a Corporation

With 2024 still new, many entrepreneurs are about to start or have just started a new business. After all, January or, more broadly, the first quarter of any year can be a favorable time to...
Management and Leadership
Read More

The Importance of Building Confidence as a Leader

The last few years have taken a toll on the confidence that managers feel in leading their teams, according to numerous studies and anecdotal accounts across U.S. industries.  Managers confess to feeling ill-equipped in dealing...