Why Analytic Data is it Beneficial to Startups
One of the most important things that you must understand in order to be a successful startup is how to use analytics to track your success. Analyzing the data can help you enhance the positive aspects and reduce the negative aspects of your business, increasing your bottom line.
What is Analytic Data?
A large number of people make the decision to create a business startup each and every year, but the overwhelming majority of them have never even heard of the term analytics. According to TechTarget, “Data analytics (DA) is the science of examining raw data with the purpose of drawing conclusions about that information.”
This data can help you discover marketing insights through comparison analysis, customer insights, and website performance. Understanding this analytic data can push your business to the next level.
What Makes Your Customers Tick?
Customer Insights refer to the clients who are searching for and buying your goods or services. What grabs their attention? What keywords drive them to buy from your site? Where are your customers located, when do they search for your product? Customer insights help you discover patterns in these areas that you may not have been aware of.
For example, you might be able to determine that the majority of your customers are located in New York and that most of your hits come in on Monday evenings. This information helps you focus your marketing campaign in a way that gets results.
Many companies, such as PepsiCo and Microsoft have been using RET, real-time experience tracking, which are mini online surveys that customers fill out during their online experience. This tool allows companies to make informed marketing decisions in real-time.
How is Your Site Performing?
Website Performance analyses your website to determine which areas of your site are most attractive, and which are least interesting. It also determines how many repeat visitors, and how many new visitors you attract.
Another important aspect of website performance analyses is the success rate of your shopping cart. How many people who add items to their virtual shopping cart are completing the purchase? Are there any aspects of your website that are causing your visitors to search elsewhere?
This type of analysis can help you clear up any issues on your site. VPS hosting can also be beneficial to new companies looking to have a reliable and secure website that attracts and retains customers. VPS systems usually integrate analytic tools to help you track your performance and customer insights.
How Do You Compare?
Comparison analysis pits your site against others in the industry. This information determines if you are faring better or worse than your competition. Comparison analysis can also pinpoint which of your online partnerships are the most profitable, as well as which ads are most profitable.
Increasing Your Bottom Line
When you have the data at your disposal, you can discover the patterns and focus on the aspects of your marketing and website that are garnering you the most money. After a period has gone by, you can see trends that help you understand how your business is working so that you can maximize its potential.
Every business owner must learn how to use analytics to be successful. That is why you must learn to make use of every tool that is available to you when you make the decision to start a business. Analyze your data often in order to make informed marketing and promotional decisions.
