StartupNation Radio feature

Build it or Buy It: StartupNation Radio feat. Coretek Services and Metro Signs

This episode of StartupNation Radio is brought to you by Pappas Financial 

On today’s episode of StartupNation Radio, Jeff is joined by frequent co-host, Norm Pappas, president and CEO of Pappas Financial. Together, they interview Ron Lisch and Paul Deters.


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

First up, the two chat with Lisch, CEO and owner of Coretek Services, an industry-leading IT professional services and consulting firm.

Earlier this week, Coretek received the 2020 Microsoft U.S. Partner Award in advisory services.

During the show, Lisch discusses:

  • How he went from three employees to 100
  • How he’s built a company culture based on attracting and retaining the right people
  • How and when he decided to start his own business (and what aspiring entrepreneurs can learn from how he took this leap)
  • How the coronavirus has impacted his business
  • Examples of the services Coretek provides that companies can use to enable their remote workforce
  • What drives him to go to work every day

Listen to the interview below: 

For more on Coretek Services, visit the official website or follow on Twitter.



Next up, Jeff and Norm interview Paul Deters, owner of his family business, Metro Signs, a full-service custom sign company that he and his father purchased 25 years ago.

During the show, Deters shares:

  • How he and his father purchased the business from a broker, and why they chose Metro Signs
  • The criteria he and his father established when looking for a business to purchase
  • How he succeeded breaking into a business he had no prior experience in
  • The importance of a great customer base and excellent customer service
  • Some of the local, Detroit brands his company has made signs for
  • How Metro Signs differentiates itself from the competition

Tune in to the interview below:

For more on Metro Signs, visit the official website or Facebook page.


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In addition to weekly StartupNation Radio programming, tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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