jar head salsa old woodward cellars

Jar Head Salsa and Old Woodward Cellar: Starting Up in Metro Detroit

StartupNation Radio is sponsored by Pappas Financial

On this episode of StartupNation Radio, Jeff interviews Tom Smith, owner of Jar Head Salsa, and Nick Apone, sommelier, owner and operator of Old Woodward Cellar.

First up, Tom Smith shares his family entrepreneurial story. While he started out in the auto industry and spent nearly 40 years with General Motors, it wasn’t until after he retired that he realized his true entrepreneurial dreams.

When his son, David, joined the U.S. Marines as a chef, he concocted his own salsa recipe to improve upon the existing one used in the military base where he was stationed. Once David retired, the two started Jar Head Salsa and a family business was born.

During the interview, Smith discusses:

  • The 4 Ps of marketing
  • The importance of developing a premium product
  • How Jar Head Salsa got its start at local farmers markets
  • Where the Jar Head Salsa business currently stands and where Tom hopes to take it in the future

Jar Head Salsa can be purchased at Nino Salvaggio and Papa Joes stores in metro Detroit, as well as Eastern Market on Saturdays. Listeners outside of the local area can learn more about Jar Head Salsa on Facebook.

Next up, Jeff chats with Nick Apone, owner and operator of Old Woodward Cellar. Once he received his culinary degree, Apone discovered his unending passion for wine. He learned to cook Italian and French cuisine and knew his path would lead him to specialize solely in wine.

His business, Old Woodward Cellar, does just that, catering to the local community’s wine needs, as Apone says, “from A to Z.”

During the interview, Apone discusses:

  • The importance of customer service
  • Why Old Woodward Cellar does not have an e-commerce component
  • The challenges of local retail
  • How Old Woodward Cellar provides a personalized shopping experience
  • What aspiring entrepreneurs must know to start a Main Street business

For more information, visit Old Woodward Cellar’s official website or Facebook page.

Sign Up: Receive the StartupNation newsletter!

Tune in to WJR 760 AM radio next Saturday at 2 p.m. EST for an all-new episode of StartupNation Radio!

Previous Article

International Growth and Visibility: Why This Entrepreneur Moved His Startup 5,000 Miles Abroad

Next Article
daniel dipiazza instagram

How to Leverage Instagram to Grow Your New Business Quickly

Related Posts
Read More

Entrepreneurial Spirit Drives a Mission to Connect People With Popongo

America truly is the land of opportunity, especially to people who grow up in third world countries and fight adversity every day while seeking to create a better life for themselves and their loved ones. Creating Popongo was one such opportunity, a chance to challenge myself as well as fill a need and connect  people....
Read More

A Beginner’s Guide to Business Success in the Metaverse 

There’s no hiding from it: The metaverse is coming, and it’s on track to disrupt the world of business as we know it. Championed by newly rebranded Meta (formerly Facebook), the metaverse will be a network of 3D, 360-degree immersive and interactive micro-worlds. These digital spaces are where we will buy products, consume media,  learn...
wjr business beat
Read More

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
Read More

Entrepreneurs: How to Focus Ruthlessly and Win in 2022

New and aspiring entrepreneurs often fall victim to impatience and imperfection. When something’s not working perfectly to their standards (or worse, fails), they take it personally and don’t know how to move on to better iterations after the setback. But that’s what startup life is all about. To win, you have to learn how to...