The subscription box economy is blossoming right here in our region.
Today, over half of online shoppers (approximately 54 percent) have signed up for a direct to consumer subscription box. Collectively, the direct-to-consumer subscription box market is estimated at over $10 billion in annual sales and growing.
Why do customers love subscription boxes? And why do they work as a business model?
Jeff answers these questions and talks about two local subscription companies: Gentleman’s Box and the Subscription Trade Association (SUBTA).
Listen here!
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