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In a study conducted by Cox Media Group, radio listening is up since the start of the coronavirus outbreak. Cox conducted a multi-market study from March 30 to April 3 to measure the impact of radio versus other audio content listening.
Here’s what they found:
- 81 percent are listening to radio more on their smartphone
- 67 percent are listening to more radio on desktop or laptop
- 57 percent are listening to a radio on radio stations, up across all categories studied
All of this during a time when music streaming is down about 8 percent during the same period, according to a report by Rolling Stone.
Jeff analyzes what this means for entrepreneurs in the segment below:
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