wjr business beat

WJR Business Beat with Jeff Sloan: Consumer Radio Consumption During COVID-19 (Episode 40)

This segment is brought to you by Dell Technologies

In a study conducted by Cox Media Group, radio listening is up since the start of the coronavirus outbreak. Cox conducted a multi-market study from March 30 to April 3 to measure the impact of radio versus other audio content listening.

Here’s what they found:

  • 81 percent are listening to radio more on their smartphone
  • 67 percent are listening to more radio on desktop or laptop
  • 57 percent are listening to a radio on radio stations, up across all categories studied

All of this during a time when music streaming is down about 8 percent during the same period, according to a report by Rolling Stone.

Jeff analyzes what this means for entrepreneurs in the segment below:


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.
Total
0
Shares
Leave a Reply
Related Posts
field marketing
Read More

Top Startup Leaders Offer Marketing and Branding Secrets

Diving into the world of startup marketing, we've gathered insights from CEOs and founders to unveil one effective strategy that has propelled their businesses forward. From the impact of inbound marketing to the power of...
Woman using a mobile phone to pay with purchase with a credit card
Read More

Email Marketing Optimization for eCommerce

Email marketing in eCommerce is like sending digital postcards or newsletters to people who might want to buy something from your online store. It's been around since the 1990s, when the internet started becoming popular,...