wjr business beat

WJR Business Beat with Jeff Sloan: Consumer Radio Consumption During COVID-19 (Episode 40)

This segment is brought to you by Dell Technologies

In a study conducted by Cox Media Group, radio listening is up since the start of the coronavirus outbreak. Cox conducted a multi-market study from March 30 to April 3 to measure the impact of radio versus other audio content listening.

Here’s what they found:

  • 81 percent are listening to radio more on their smartphone
  • 67 percent are listening to more radio on desktop or laptop
  • 57 percent are listening to a radio on radio stations, up across all categories studied

All of this during a time when music streaming is down about 8 percent during the same period, according to a report by Rolling Stone.

Jeff analyzes what this means for entrepreneurs in the segment below:

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Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.
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