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While it may seem counterintuitive, starting a business during a down period can be a great time to explore your entrepreneurial endeavors.
On this morning’s WJR Business Beat, Jeff shares some perspective on why now is a great time to start a business, including:
- Crisis creates opportunity
- Current changes in consumer behavior
- Less competition
- Startup costs are down, and fundamental startup resources are readily available
Additionally, Jeff sites Tom Crum’s book, “The Magic of Conflict,” and in it, the author describes how people are actually at their best when challenged.