wjr business beat

WJR Business Beat with Jeff Sloan: Start a Business to Sell Your Expertise (Episode 94)

On this morning’s WJR Business Beat, Jeff shares insights from a guest on this past weekend’s StartupNation Radio show: Steve Rundell is a stakeholder in a company called Explico, and his company performs forensic accident investigations.

During the interview, Steve talked about how anyone can start a business to sell his or her own expertise.

Tune in to this morning’s Business Beat to hear more from Steve and Jeff: 

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“At the end of the day, we’re selling expertise, and if you have expertise to sell, then that can be the seed to start a business.”

– Steve Rundell

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

WJR Business Beat Transcript

Good morning, Paul.

You know, it never ceases to amaze me just how much opportunity there is out there to start a business. And I’m the startup guy. I’ve heard it all, right? Nope. And that’s the beautiful thing. This past weekend, I had the opportunity to interview a fascinating guy who is a stakeholder in a company called Explico. His name is Steve Rundell and his company does forensic accident investigation.

Now Steve’s got degrees in engineering, including a Ph.D., and he puts his skills and education to work in the highly specialized field of forensic investigation. He and his colleagues at Explico investigate accidents and try to piece together just what happened, and they’ve made a highly successful business by doing it.

But here’s the really interesting part. At one point during the interview, I stopped him and I said, Steve, what you do is really amazing. And you’re obviously highly skilled and qualified, but our average listener out there who might be wanting to start a business for him or herself, probably isn’t saying, “That’s a field I can jump into tomorrow!”

But wait, Steve told me you can actually start a business to sell your own expertise. Take a listen to Steve:

“If you can show, and you can demonstrate that not only do you have the expertise, but you can convey it simply and concisely to a jury and not lose your cool when getting grilled by an attorney, and if you can have a combination of expertise and ability to communicate it and a cool head on your shoulders. Yeah. There’s a lot of accidents that happen in this country. So, you could make a whole national practice out of it. At the end of the day, we’re selling expertise, and if you have expertise to sell, then that can be the seed to start a business.”

Examples of such expertise includes that from an auto mechanic to a trucking logistics expert. So, if you have expertise to sell, here’s an opportunity to start a business and profit from it.

I’m Jeff Sloan, founder and CEO of StartupNation.com and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

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