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WJR Business Beat with Jeff Sloan: This is the ANA Marketing Term of the Year (Episode 154)

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On this morning’s WJR Business Beat, Jeff shares the Association of National Advertisers’ term of the year for 2020.

Any guesses?

Here are a few clues:

In 2017, the word of the year was “artificial intelligence.” Coming in at number one in 2018, “brand purpose,” and in 2019, “personalization.” The runners up this year for top marketing industry term included “virtual,” “agility” and “resiliency.”

Tune in below to find out if you’re right!

“For me, seeing great entrepreneurs pivot their business models in the face of incredible crisis in order just to stay in business is a hallmark of what makes entrepreneurs successful.”

– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Good morning.

Well, it’s that time of year when various organizations name their best of the year past and look forward with predictions for the new year. I’ll be covering some highlights on the Business Beat during the next few weeks, and one that caught my eye was this one, the Association of National Advertisers, each year names the marketing term of the year and the 2020 marketing term of the year is certainly a fitting one.

Now, before I tell you what this year’s term is, let’s review the term of the year for the last three years. Coming in at number one in 2017, “artificial intelligence.” Coming in at number one in 2018, “brand purpose,” 2019, “personalization” and the runners up for 2020s top marketing industry term included virtual, agility and resiliency.

Now, those are certainly fitting as runners up for the term of the year in 2020, but this year’s marketing word of the year? It’s pivot, and I, for one, believe it is so fitting for a year gone by in which businesses were forced to find new ways of staying in business. They had to move from offline to online, they had to stay productive while teams work from home.

We saw businesses like distillers shift to making hand sanitizer, we saw fashion designers and producers shift to making masks, restaurants depended on outdoor dining and order online pickup in store curbside models and on and on it goes.

For me, seeing great entrepreneurs pivot their business models in the face of incredible crisis in order just to stay in business is a hallmark of what makes entrepreneurs successful.

The incredible resiliency and get knocked down but get right back up tenacity that entrepreneurs exhibited in the face of this crisis makes clear that the American entrepreneurial can-do spirit is alive and well.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

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