Browsing Tag

pivot

35 posts
company crisis
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Tips for Keeping Your Company Grounded During a Crisis

Being a business owner is one of the most challenging and rewarding experiences I’ve ever had the opportunity to embark on. The endless cycle of personal and professional growth and learning makes for a truly life-changing experience. But surviving a global pandemic can quickly become one of the most stressful times of any entrepreneur’s career....
startup lessons
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3 Vital Startup Lessons Learned From the COVID-19 Pandemic

What will you remember most when you look back on 2020? While all of our stories are different, if you were an entrepreneur or small business owner, you may remember this year as one full of great changes in business and leadership due to the COVID-19 pandemic. And while there is never an ideal time...
women business pandemic
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How the Pandemic Has Inspired More Women to Start Businesses

Over the last month or so, I’ve engaged in 100 conversations with female entrepreneurs on Instagram. I was expecting the conversations to skew toward established entrepreneurs, but I quickly learned that new businesses, started by women and minorities, are on the rise. And while many reports show that the pandemic has hit women in business...
from our founder
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From Our Founder: Creating Opportunity During Times of Crisis

As entrepreneurs and business owners, we do our best to plan for the future. But no matter how much we try to prepare ourselves for the unexpected, none of us could have predicted, nor prepared for, the COVID-19 pandemic and the corresponding economic crisis it has created. Roughly eight months into the pandemic, our plans—both...
COVID-19 pivot
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3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

As 2021 approaches, we’re past the initial pivot stories, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were short-term adjustments. The long-term pivoting...
COVID-19 pandemic
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What Entrepreneurs Can Learn from the COVID-19 Pandemic (So Far)

Hundreds of thousands of American deaths and counting. Staggering unemployment numbers nationwide. Unprecedented hardships for small businesses and their owners. Eight months into the COVID-19 pandemic, it’s clear — perhaps now more than ever — that the ability to adapt swiftly and successfully is vital to survival for entrepreneurs and small business owners. Those who...
income
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How Multiple Streams of Income Saved Me During COVID-19

For years, I've been a firm believer in creating multiple streams of income. While in college, I can remember trying to learn how to start a business while also getting paid by a company to take notes in class (I guess I already believed in various streams of income). Fast forward to the present: after...
scale your business
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3 Signs a Founder Has What it Takes to Scale a Startup During a Crisis

As the COVID-19 pandemic horizon stretches onward and a return to normalcy appears ever more distant, adaptation is the only option. Founders must prepare for a lengthy economic downturn, a slower sales pipeline, extended fundraising timelines and a deeply disrupted workplace — circumstances no one was planning for at the start of 2020. Simply staying...
business strategy
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Strategies for Strengthening Your Business During the Pandemic

Reimagining your business strategy before you’ve even launched, or are in the early stages of a startup, adds a level of stress no budding entrepreneur wants to take on. However, such is the reality of the world we live in today. Outlined below are a number of considerations, recommendations and strategies to consider as you...
rebrand
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How to Rebrand Your Startup During the COVID-19 Pandemic

The brand image you project to the world communicates how relevant, impactful, authentic and credible your business is to consumers—and it’s much more than just a logo, font or color scheme. As brand experts at Ignyte explain: "More than simply a name, term, design or symbol, a brand is the recognizable feeling a product or...
wjr business beat
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WJR Business Beat with Jeff Sloan: Derek Dickow (Episode 39)

This segment is brought to you by Dell Technologies The great pivot is here in American business, and on today's WJR Business Beat, Jeff shares the story of an entrepreneurial champion right here in our region who is doing just that. Derek Dickow, founder of Steward Media, was in the process of building a series...
wjr business beat
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WJR Business Beat with Jeff Sloan: Opportunity During Times of Crisis (Episode 37)

On this morning's WJR Business Beat, Jeff talks about embracing opportunity during the COVID-19 crisis. While many businesses are trying to simply survive, others are seeing that this crisis and conflict opens doors to new ways of thinking. Whether you're forced to pivot with your business or whether you're thinking about starting a new business, opportunity...
thrive
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How to Help Your Startup Thrive in Disrupted Market Conditions

When the macroenvironment (and the coronavirus pandemic is a macroenvironmental factor, if ever there was one) causes a disruption, it’s a good time for a startup to step back and review its overall strategy, business model and tactics. Let’s start with a big picture strategy issue, then cover a couple of tactical issues to help...
startupnation business beat
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WJR Business Beat with Jeff Sloan: Pivot Your Business Plan (Episode 31)

While many often debate the importance of a business plan, it's now more important than ever to not only have one, but also pivot your plan when necessary. On this morning's WJR Business Beat, Jeff shares tips for entrepreneurs to successfully pivot their business models. First, take stock. Look at what you're good at and...
startupnation business beat
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WJR Business Beat with Jeff Sloan: SampleServe (Episode 22)

On this morning's WJR Business Beat, Jeff shares the story of a Traverse City-based company that has temporarily pivoted its business. SampleServe's Sampling App was originally created to automate the process of testing groundwater and drinking water; but today, the technology is being modified to help with COVID-19 medical screenings. In an article about the...