pivot Archives

3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable...

bySpandana Nakka

March 12, 2022

COVID-19 Accelerated Innovation: How Can Your Startup Embrace Change Moving Forward?

The COVID-19 pandemic was a catalyst that accelerated innovation and change in almost every industry. What used to take some businesses five years to accomplish remarkably took them only five months during the pandemic. From...

byWilliam Putsis

May 11, 2021

3 Vital Startup Lessons Learned From the COVID-19 Pandemic

What will you remember most when you look back on 2020? While all of our stories are different, if you were an entrepreneur or small business owner, you may remember this year as one full...

byMyCorporation

December 26, 2020

How the Pandemic Has Inspired More Women to Start Businesses

Over the last month or so, I’ve engaged in 100 conversations with female entrepreneurs on Instagram. I was expecting the conversations to skew toward established entrepreneurs, but I quickly learned that new businesses, started by...

byBri Seeley

December 24, 2020

WJR Business Beat with Jeff Sloan: This is the ANA Marketing Term of the Year (Episode 154)

On this morning's WJR Business Beat, Jeff shares the Association of National Advertisers' term of the year for 2020. Any guesses? Here are a few clues: In 2017, the word of the year was “artificial...

byStartupNation

December 16, 2020

Planning on Starting up in the New Year? Here’s What You Can Learn From the Resilient Entrepreneurs of 2020

As an aspiring entrepreneur, you might wonder what it’s like to start a business after a year marked by the ongoing COVID-19 pandemic. Maybe you’re a little nervous or even second-guessing plans to fully open...

byDeborah Sweeney

December 16, 2020

From Our Founder: Creating Opportunity During Times of Crisis

As entrepreneurs and business owners, we do our best to plan for the future. But no matter how much we try to prepare ourselves for the unexpected, none of us could have predicted, nor prepared...

byJeff Sloan

November 20, 2020

What Entrepreneurs Can Learn from the COVID-19 Pandemic (So Far)

Hundreds of thousands of American deaths and counting. Staggering unemployment numbers nationwide. Unprecedented hardships for small businesses and their owners. Eight months into the COVID-19 pandemic, it’s clear — perhaps now more than ever —...

byJack Wolstenholm

November 6, 2020

How Multiple Streams of Income Saved Me During COVID-19

For years, I've been a firm believer in creating multiple streams of income. While in college, I can remember trying to learn how to start a business while also getting paid by a company to...

byBrooks Conkle

October 30, 2020

3 Signs a Founder Has What it Takes to Scale a Startup During a Crisis

As the COVID-19 pandemic horizon stretches onward and a return to normalcy appears ever more distant, adaptation is the only option. Founders must prepare for a lengthy economic downturn, a slower sales pipeline, extended fundraising...

byDan Conner

October 24, 2020

How Startups Can Successfully Turn Their Existing Product into a New Offering

You’ve spent the majority of 2020 being told that you must adapt to the pandemic’s new economic landscape in order to stay afloat. Acknowledging this fact is easy: putting it into action in a way...

bySanjoe Jose

October 6, 2020

Strategies for Strengthening Your Business During the Pandemic

Reimagining your business strategy before you’ve even launched, or are in the early stages of a startup, adds a level of stress no budding entrepreneur wants to take on. However, such is the reality of...

byGrant Ian Gamble

September 15, 2020

How to Rebrand Your Startup During the COVID-19 Pandemic

The brand image you project to the world communicates how relevant, impactful, authentic and credible your business is to consumers—and it’s much more than just a logo, font or color scheme. As brand experts at...

byJessica Thiefels

September 13, 2020

How These 4 Startups Pivoted to Secure Customer Loyalty During the Pandemic (and How You Can, Too)

Never has there been a more unpredictable year than 2020. Despite the best planning and preparation, no one could have predicted a global pandemic altering the way we work and live for potentially years to...

byAngela Fernandez

September 9, 2020

WJR Business Beat with Jeff Sloan: Derek Dickow (Episode 39)

This segment is brought to you by Dell Technologies The great pivot is here in American business, and on today's WJR Business Beat, Jeff shares the story of an entrepreneurial champion right here in our...

byStartupNation

April 23, 2020

WJR Business Beat with Jeff Sloan: Opportunity During Times of Crisis (Episode 37)

On this morning's WJR Business Beat, Jeff talks about embracing opportunity during the COVID-19 crisis. While many businesses are trying to simply survive, others are seeing that this crisis and conflict opens doors to new ways...

byStartupNation

April 21, 2020

How to Help Your Startup Thrive in Disrupted Market Conditions

When the macroenvironment (and the coronavirus pandemic is a macroenvironmental factor, if ever there was one) causes a disruption, it’s a good time for a startup to step back and review its overall strategy, business...

byTodd and M. Kim Saxton

April 15, 2020

WJR Business Beat with Jeff Sloan: Pivot Your Business Plan (Episode 31)

While many often debate the importance of a business plan, it's now more important than ever to not only have one, but also pivot your plan when necessary. On this morning's WJR Business Beat, Jeff...

byStartupNation

April 13, 2020

WJR Business Beat with Jeff Sloan: SampleServe (Episode 22)

On this morning's WJR Business Beat, Jeff shares the story of a Traverse City-based company that has temporarily pivoted its business. SampleServe's Sampling App was originally created to automate the process of testing groundwater and...

byStartupNation

March 31, 2020

WJR Business Beat with Jeff Sloan: Stormy Kromer (Episode 21)

On this morning's WJR Business Beat, Jeff shares how Stormy Kromer, a company known for its signature hand-sewn winter wool hats, has moved from creating a "non-essential" to an "essential" product during COVID-19. In a...

byStartupNation

March 30, 2020