As entrepreneurs, we all know the value of having a strong brand. A strong brand is easily recognizable, stands for something clear in consumers’ minds and evokes a feeling of trust and confidence, which contributes to sales. So, which brands performed best in 2020? We have the list of the top 50 most valuable global brands, according to a new study conducted by Interbrand.
Tune in to today’s WJR Business Beat to learn which companies made it into the top three most valuable global brands:
“When it comes to 2020s fastest risers and ones to watch in 2021, look out for Spotify and Netflix. They led the way with most aggressive gains in 2020.”
– Jeff Sloan
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Good morning, Paul.
We all know well the value of having a strong brand as a business. Brands like Coca-Cola or WJR, or how about the Paul W. Smith brand?
A strong brand is easily recognizable, stands for something clear in consumers’ minds and evokes a feeling of trust and confidence, which contributes to sales.
And now, coming off a really tough and challenging 2020, we have the list of the top 50 most valuable global brands, according to a just released study conducted by Interbrand, which calculates brand value across hundreds of companies according to a formula that takes financial projections, brand roles and purchase decisions and strengths against competitors into consideration.
Now, before we disclose the top three most valuable, here are some interesting facts impacting this year’s list.
First, over half of the most valuable global brands have experienced a decline in brand value. But at the top of the list, the big three tech companies gained an average of a hundred billion dollars each in brand value in 2020.
And so, here’s the list of the top three:
Coming in at number three: Microsoft. Number two: Amazon. And the world’s most valuable brand in 2020 with a chart-topping brand value of $323 billion… it’s Apple.
Apple is the most valuable global brand in the world in 2020.
When it comes to 2020s fastest risers and ones to watch in 2021, look out for Spotify and Netflix. They led the way with most aggressive gains in 2020. A particular interest to those of us in the Detroit region? The car company with the greatest increase in brand value… it’s Tesla, which experienced a 769% increase in market capitalization in just 12 months, making it the world’s most valuable automaker.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.