apple Archives

LISTEN: Most Culturally Resonant Brands Today

As you think about growing your business and reaching higher levels of success, continue to focus on your brand, which goes beyond relevance and, instead, has resonance. Which brands lead the pack? Listen for more....

byStartupNation

September 1, 2023

WJR Business Beat with Jeff Sloan: Apple Announces Developer Academy in Detroit (Episode 161)

Apple has just announced that it is opening its first U.S. Developer Academy in downtown Detroit. According to a press release posted on the Apple website, the Detroit Academy is part of a hundred-million-dollar racial...

byStartupNation

January 14, 2021

WJR Business Beat with Jeff Sloan: Most Valuable Global Brands 2020 (Episode 159)

As entrepreneurs, we all know the value of having a strong brand. A strong brand is easily recognizable, stands for something clear in consumers’ minds and evokes a feeling of trust and confidence, which contributes...

byStartupNation

January 12, 2021

WJR Business Beat with Jeff Sloan: Big Tech Showing Positive Revenue Growth Amid COVID-19 (Episode 49)

The big tech companies, including Google, Apple, Facebook, Amazon, and Microsoft, have proven their staying power through the COVID-19 crisis. All five have seen positive revenue growth over the same quarter in 2019. On this morning's...

byStartupNation

May 7, 2020

WJR Business Beat with Jeff Sloan: Big Five Tech Companies (Episode 32)

In a time when small businesses need help more than ever, the big five tech companies are stepping up. These five companies, including Google, Facebook, Amazon, Microsoft, and Apple, are not only providing additional resources...

byStartupNation

April 14, 2020

5 Smart Tools All Remote Entrepreneurs Need in Order to Succeed

In the age of startups, most of us know working at home isn’t just a privilege — it’s a necessity. After all, most of the world’s biggest companies didn’t start in a board room or...

byHaden Kirkpatrick

March 13, 2020

Why Empathy Makes Your Customers Love You More

The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy...

byMaria Ross

November 19, 2019

Get Cash Fast: The Truth About Small Business Financing

The process of getting a traditional bank loan for your small business is frustrating. It’s nearly impossible to get a banker’s attention if you have questions. You are expected to fill out a long, complex...

byRapid Finance

October 8, 2019

Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at www.koganpage.com Marty...

byNick Liddell

May 28, 2019

Show Me the Money: 5 Myths Keeping You From Getting Funded

Imagine you were an investor in 1977 when the average computer filled a room almost the size of an auditorium and was used only by large corporations. Then, imagine if two young technologists came to...

byK. Shelly Porges

February 4, 2019

Creative Clarity: The Elements of a Creative Culture

The following is excerpted from "Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company" by Jon Kolko, used with permission from Jon Kolko, © 2017 When we think of creative companies, we often picture...

byJon Kolko

May 15, 2018

What Many Entrepreneurs Wish They Had Known Earlier

I’ve researched and taught innovation strategy for 20 years, and I’ve spent a great deal of time advising startups, reviewing business plans and helping people think through their innovative and entrepreneurial ideas along the way....

byMelissa Schilling

March 20, 2018

Start a Successful Business: Debunking the Myth of Innovation

The following is excerpted from "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire" by Colleen DeBaise © 2018 AMACOM/AMA All rights reserved. Published by AMACOM Books www.amacombooks.org Division of American Management...

byColleen DeBaise

February 13, 2018

How to Know When Making a Change is Necessary to Adapt and Grow

The following is excerpted from "Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World" by Allen Adamson and Joel Steckel © 2018 Allen Adamson and Joel Steckel. All rights reserved. Published by AMACOM...

byAllen Adamson and Joel Steckel

November 14, 2017

3 Reasons Why a Side Hustle Can Make a Huge Impact in Your Career

While a business degree can be valuable to your career growth, there are plenty of real-world examples that make it obvious that a degree isn’t the be-all end-all to a burgeoning career. Bill Gates famously dropped...

byNathan Resnick

October 21, 2017

4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do...

byGrant Polachek

October 7, 2017

Launching a Product: How Promising Hardware Startups Can Beat the Odds

Once labeled the ugly stepchild of venture capital, hardware startups have historically experienced difficulties securing funding. In 2015, hardware companies received less than a quarter of the $4.5 billion VCs invested in software. The game...

byJonathan Chaupin

July 23, 2017

AOL Co-Founder Steve Case on AppleLink in The Third Wave [Book Excerpt]

The following excerpt was selected exclusively for StartupNation readers from "The Third Wave" by Steve Case. The excerpt shares Case's process pitching his startup company, Quantum Computer Services, to Apple, and the journey that followed. Copyright © 2016 by Steve Case....

bySteve Case

September 6, 2016

Former Apple Consultant Ken Segall on the Power of Simplicity [Book Excerpt]

Is there anyone in business who doesn’t recognize the power of simplicity? It’s an inescapable fact of life that human beings are attracted to simplicity and turned off by complexity. When I started my life...

byKen Segall

August 16, 2016

Keeping The Brand Fresh – Apple Improves Its Shelf Life

Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one of two foundations... their products/services or their strengths/attributes. Most startups, in a rush to go to market,...

byPhillip Davis

July 9, 2014