Browsing Tag


26 posts
Crayola crayons
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LISTEN: Most Culturally Resonant Brands Today

As you think about growing your business and reaching higher levels of success, continue to focus on your brand, which goes beyond relevance and, instead, has resonance. Which brands lead the pack? Listen for more....
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Why Empathy Makes Your Customers Love You More

The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy...
creative clarity
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Creative Clarity: The Elements of a Creative Culture

The following is excerpted from "Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company" by Jon Kolko, used with permission from Jon Kolko, © 2017 When we think of creative companies, we often picture...