wjr business beat

WJR Business Beat with Jeff Sloan: E-Commerce Success Tips (Episode 160)

As we know, the COVID crisis has dramatically increased the movement of businesses from a primary brick-and-mortar focus to the online world. There’s no doubt that e-commerce is where the action is today.

Jason Junge, founder and CEO of PointerTop, a leading provider of online marketing and website sales conversion tools, shares how to best optimize your customer’s user experience by making it convenient and efficient.

Tune in to today’s WJR Business Beat to hear Junge’s e-commerce tips:

“You need to focus on making your transactions and your customer service as fast, as convenient and as targeted as possible for users and your customers. So that means embedding tools, processes into your website, into your landing pages that makes that experience customized and personalized and immediate.”

– Jason Junge

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Good morning, Paul.

As we know, the COVID crisis has dramatically increased the movement of businesses from a primary brick-and-mortar focus to the online world. We all know e-commerce is where the action is today. For business owners in our region who have gone online or for those thinking of moving their business online, either in part or entirely, we sought advice from an expert to give us some guidance and tips on how to make sure we outperform the competition.

We’ve got Jason Junge, founder and CEO of PointerTop, a leading provider of online marketing and website sales conversion tools.

Jason, break it down for us: what do we need to focus on most specifically to make sure we outsell the competition online?

So, you need to focus on making your transactions and your customer service as fast, as convenient and as targeted as possible for users and your customers. So that means embedding tools, processes into your website, into your landing pages that makes that experience customized and personalized and immediate. So, the first tool that you need to put into your website is one that allows you to interact with your users directly. That would mean adding things, such as chats or chat bots. You want to be able to deal with them directly and immediately, and not telling them to offload to another channel. Another thing is adding other tools, such as the ability to schedule an appointment directly through your website, rather than having to call you. And the other is adding Google Maps so that they can easily find where you are. Remember, people online are very impatient. They’ve grown accustomed to the idea of things being readily available and immediate.

The most important thing is really to make it convenient to customers.

So, there you have it. To succeed online, you have to do more than just show up. Optimize your customer’s user experience by making it convenient and efficient.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

Total
2
Shares
Previous Article
Minority-Owned Small Businesses

Minority-Owned Small Businesses Especially Impacted by COVID-19, Can Get Free Help From SCORE

Next Article
Dell's Quarterly Business Sale

Dell Quarterly Business Sale: Take a Deeper Look into the Dell XPS Family of Solutions

Related Posts
wjr business beat
Read More

WJR Business Beat: E-Commerce Falls Short of Consumer Expectations (Episode 326)

On today's Business Beat, Jeff Sloan talks about why success as an online business isn't a trip down easy street. Tune in to the Business Beat, below, to learn more about two new studies that show consumers aren't all that thrilled with their online shopping experiences.   Tune in to News/Talk 760 AM WJR weekday...
wjr business beat
Read More

WJR Business Beat: Hottest Consumer Market Today is Age 70 Plus (Episode 325)

On today's Business Beat, Jeff Sloan talks about the fastest-growing population segment and its buying power. Tune in to the Business Beat, below, to learn more about why marketers need to pursue this demographic group:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside...
importance of SEO
Read More

The Importance Of SEO In Digital Marketing

Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...