On today’s WJR Business Beat segment, Jeff offers insights into a new study released by Media Frenzy Global, in partnership with Arlington Research, which underscores just how critical it is in the time of this pandemic to be communicating more than ever.
In the study of over 13,000 consumers, 45 percent of those surveyed agree they want to be inspired by brands so they can be hopeful about the future, which ultimately inspires them to spend more money with these brands when the crisis is over.
Tune in to the full segment below, in which Jeff shares his key takeaways from the study:
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“It’s undeniable, without a clear communication strategy, you risk consumers forming their own conclusions. And those conclusions might not be accurate, leading consumers to believe you might not be weathering the storm.”– Jeff Sloan
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This segment is brought to you by Dell Technologies
Good morning, Paul.
Well, we’ve always known how important communication is to attract, retain and engage customers. Well, now a new study released by Media Frenzy Global, in partnership with Arlington Research, underscores just how critical it is in the time of this pandemic to be communicating more than ever.
In the study of over 13,000 consumers, some highlights are as follows:
- 50 percent of U.S. respondents surveyed agree they spend more time consuming content than ever before
- 45 percent of those surveyed agree they want to be inspired by brands so they can be hopeful about the future, which ultimately inspires them to spend more money with these brands when this is all over.
A most significantly, roughly 31 percent of U.S. consumers polled in this study indicated that they worry that businesses who aren’t currently communicating or who have failed to share any company news or content during the pandemic are in financial trouble, and because of this, they wouldn’t spend with them.
Let me break this down:
Number one, it’s undeniable, without a clear communication strategy, you risk consumers forming their own conclusions. And those conclusions might not be accurate, leading consumers to believe you might not be weathering the storm. And as a result, they may be reluctant to place that next order in fear that you might not be able to fulfill it.
Number two, consumers want to consume more content, feed the machine with a focused regular content, production and distribution campaign.
Number three, consumers understandably are seeking uplifting, inspirational messaging during these trying times. So, keep it positive if you can.
And lastly, things are tough enough. Don’t let a lack of communication make things more difficult for you.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat, brought to you today by Dell Technologies on the Great Voice of the Great Lakes, WJR.
