wjr business beat

WJR Business Beat with Jeff Sloan: Media Frenzy Study on Communication During COVID (Episode 71)

On today’s WJR Business Beat segment, Jeff offers insights into a new study released by Media Frenzy Global, in partnership with Arlington Research, which underscores just how critical it is in the time of this pandemic to be communicating more than ever.

In the study of over 13,000 consumers, 45 percent of those surveyed agree they want to be inspired by brands so they can be hopeful about the future, which ultimately inspires them to spend more money with these brands when the crisis is over.

Tune in to the full segment below, in which Jeff shares his key takeaways from the study: 


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

“It’s undeniable, without a clear communication strategy, you risk consumers forming their own conclusions. And those conclusions might not be accurate, leading consumers to believe you might not be weathering the storm.”
– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

This segment is brought to you by Dell Technologies

WJR Business Beat Transcript

Good morning, Paul.

Well, we’ve always known how important communication is to attract, retain and engage customers. Well, now a new study released by Media Frenzy Global, in partnership with Arlington Research, underscores just how critical it is in the time of this pandemic to be communicating more than ever.

In the study of over 13,000 consumers, some highlights are as follows:

  • 50 percent of U.S. respondents surveyed agree they spend more time consuming content than ever before
  • 45 percent of those surveyed agree they want to be inspired by brands so they can be hopeful about the future, which ultimately inspires them to spend more money with these brands when this is all over.

A most significantly, roughly 31 percent of U.S. consumers polled in this study indicated that they worry that businesses who aren’t currently communicating or who have failed to share any company news or content during the pandemic are in financial trouble, and because of this, they wouldn’t spend with them.

Let me break this down:

Number one, it’s undeniable, without a clear communication strategy, you risk consumers forming their own conclusions. And those conclusions might not be accurate, leading consumers to believe you might not be weathering the storm. And as a result, they may be reluctant to place that next order in fear that you might not be able to fulfill it.

Number two, consumers want to consume more content, feed the machine with a focused regular content, production and distribution campaign.

Number three, consumers understandably are seeking uplifting, inspirational messaging during these trying times. So, keep it positive if you can.

And lastly, things are tough enough. Don’t let a lack of communication make things more difficult for you.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat, brought to you today by Dell Technologies on the Great Voice of the Great Lakes, WJR.

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