WJR Business Beat: 2022 College Grads Want to Pursue Entrepreneurship (Episode 418)

On today’s Business Beat, Jeff Sloan cheers the results of a new survey showing more than half of 2022 graduates want to be entrepreneurs.

Tune in below to learn more:


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Good morning, Paul!

Well, with graduation season for college students now in full swing, the big question is what are these grads going to do from here, right? Well, for some it’s time to take a job, but amazingly the majority of grads from the class of 2022 want to focus instead on being their own boss, rather than working for someone else, according to a new survey from intelligent.com.

Here’s the key findings. For starters, as many as 60% of grad surveys indicated that they want to be their own boss and 17% of 2022 grads already own and operate a business of their own. Why? Well, 2 in 5 grads who are starting their own business say they’re doing so because they want to do work they’re passionate about.

According to small business and startup marketing expert Dennis Consorte, this year’s grads are witnessing inflation, food shortages, and a world that has been completely transformed. People are seeking purpose in life, and these graduates want to spend their time working on things they’re passionate about rather than full-time jobs that aren’t fulfilling.

What are the hot sectors in which these college grads are focused on for their startup ambitions? Well, community and social services, business and finance, and design and visual arts top the list.

Now, Paul, I, for one, find these survey results to be really exciting. Young people being creative, being bold. This is the time for them to take their shot in life when they are still independent and can afford to take risks. Many of these startups will go on to be big corporations of tomorrow and others will become even more meaningful businesses at the heart of one’s way of life and supporting one’s family all while contributing to the greater good of the communities in which they’re based.

Godspeed, young entrepreneurs from the class of 2022, I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

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