Building the brand
Corey Kossack is a Managing Partner at Game Change Ventures, focusing on partnering and consulting with startups in the areas of social media, consumer Internet and e-commerce. Corey is also an Operating Partner at Game Change Ventures' first Internet startup, Addoway, a social marketplace that helps you buy and sell with your friends and the people they know. Formerly Corey was one of the world's largest retailers on eBay, built a $1M company from scratch at age 23, has led multiple startups and received numerous awards for his entrepreneurial achievements.
Latest posts by Corey Kossack (see all)
- Local Marketing in 2014: 3 Tips to Thrive on Main Street - January 18, 2014
- Why you Need to Build a Startup Family - October 16, 2010
- Will Smart Phones be the New Driver of Local Commerce? - September 3, 2010
Don't think because you are "just an eBay business" that you don't need to develop your company into a recognizable brand…
One of the most challenging things about operating a business on eBay is that there is such a low barrier to entry. Easy to get started, hard to keep others from doing the same.
Building a really good brand on eBay is tough, but if you're really good, your brand will keep you ahead of the rest. Here's a great blog post that delivers important advice from one of the World's greatest entrepreneurs, Richard Branson of Virgin.
Corey Kossack is one of eBay's "Top Sellers" through his eBay store, Koss DVD. He is also author of eBay Millionaire or Bust and creator of ProfitBuilderSoftware.com, an online software tool designed to reduce eBay fees and maximize profits for eBay sellers.