Can a buzzword create a new definition for marketing?

15 Mar 2006

Joel Welsh

Joel Welsh, Chief Community Officer, is also the CEO of a new startup company ... Showcase U. Joel shares behind the scenes key decisions being made in the "Birth of a Startup" and knocks it out of the park to provide his own entrepreneurial wisdom.

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There are two examples of new buzzwords that I’ve been exposed to recently and they both seem to be making a bid to create a new definition for marketing.

Long Tail
Slivercasting

Long Tail showed up last year as Wired magazine popularized the phrase to refer to the large number of specialized offerings that in themselves appeal to a small number of people, but cumulatively represent a large market that can be easily aggregated on the Internet. Plotted on a graph along with best sellers, these specialized products trail off like a long tail that never reaches zero.

Slivercasting made its debut in a New York Times article last week but it seems to be just a reincarnation of the narrowcast strategy that’s been employed for years and talked about at length by Patrick Byrne of Overstock.com on StartupNation Radio.

It makes me wonder, though, if there is any potential to become a thought leader simply by coming up with a catchy buzzword phrase? Can a person create a business out of such ether?

Let’s give it a whirl. C’mon – make something up & define it. We can launch the thought right here at StartupNation.com (could there be a more appropriate place?) And take it to market!

How crazy creative are you feeling right now???

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