Franchise Organizations Secret Shop Employees

It’s travel season … last week Washington, DC for Franchise Appreciation Day and this week Franchise Update’s annual Franchise Development Conference at the Drake Hotel in Chicago, IL. The conference agenda is helping owners of franchise organizations (in a peer to peer environment) understand the present franchise sales environment and gain valuable insight for improving their organizations and sales success. By registering, franchisors are also agreeing to be “secret shopped” and compared to their peers, a very worthwhile exercise if you haven’t done it lately. Something I picked up and thought I would pass along is a recommended sales process – I think it’s applicable for any organization involved in relationship selling:

  • Be prompt (call back prospects within a few hours if possible. Definitely within 24 hours)
  • Be enthusiastic
  • Be personable
  • Follow a process
  • Collect the basics! (name, address, phone, email)
  • Qualify your prospect (are they really prospects?)
  • Present the next step (i.e. Let’s talk again on Oct 6 at 1p. Does that work for you?)
  • Deliver on your promises (if you agreed to send an email or package, do it!)

Check to see if your sales staff is hitting on all cylinders – it will pay significant dividends down the road.

Total
0
Shares
Leave a Reply
Related Posts
Read More

How to Calculate Annual Gross Income: A Step-by-Step Guide

Understanding your financial health starts with one critical figure: your annual gross income. This isn't just a number; it's a reflection of your earning power and plays an important role in shaping major decisions.  Whether...
Read More

50 Soap Business Name Ideas

A soap business name can reflect your brand’s values and impact how customers remember your company. A name can be memorable, make people smile, and establish goodwill for the soaps that you sell. Picking the...