Jack Burris

45 posts
Jack Burris is president of Red Beard Marketing, a marketing, business development and brand consulting company based in Charlotte, NC. RBM is a full service firm, and we also happen to have a lot of experience in the franchise vertical and currently work with some of the best and brightest minds in the franchise community including Franconnect, Franchise Business Review, Franchise Payments Network and FranchiseWorks LLC, all small businesses designed to help franchisors, franchisees and interested investors through the franchise process. RBM is always results-oriented.
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Interview with Peter Ross, CEO of Senior Helpers

I often get asked, "what is the hottest franchise?" or "what sort of business should I buy?" and my response is typically the same ... Often is depends on your interests, skills, work ethic, location, and several other factors. But when pressed, I urge people to look at changing demographics, sites or other factors that...
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Some Laid Off Workers Turn to Franchising

The past 18 - 24 months have been tough on corporate America. I'm based in Charlotte (home of Bank of America and Wachovia/Wells Fargo) and many of my friends that work for the bank are always nervous. A lot of these people were also able to store up a nest egg and once they get...
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My Experience at the 2009 Masters

We interrupt this franchise blog to talk about something I am extremely passionate about ... golf. If you are a golf fan and were watching the Masters this weekend, what a treat. Tiger and Phil's charge on Sunday, Kenny Perry's near miss as the oldest major champion ever and the eventual winner, Angel Cabrera taking...
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Franchises Offer Start Up Discounts to Veterans

As a way to to honor those men and women who have served in the U.S. military, the Veterans Transition Franchise Initiative, known as “VetFran,” was developed to help veterans of the armed forces transition to civilian life and go into business for themselves. VetFran is a voluntary effort of International Franchise Association member-companies that...
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Why is now the time to jump in and buy a franchise?

Jeff Elgin of FranChoice answered host Jenna Lee’s questions on “Franchising in 2009” on Fox Business Morning C-Suite Sit-Down. His message: Despite the economy, people can still find great opportunities in franchising. Jeff Elgin of FranChoice on franchising
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Understanding and using social media

One of the hot topics in franchising (and marketing, in general) is social media, aka Web 2.0. During the franchise convention in San Diego last month I co-hosted a round table discussion titled, "Using the Web in the Sales Process" and probably 90% of the discussion focused on corporate blogs, integrating video into your marketing...
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Pros & Cons of Buying a Franchise

This week and next we're going to take a brief look at some of the pros and cons of buying a franchise. We'll start with the pros - feel free to post comments about each of these. Next post will feature the cons and will provide us various opinions for a lively discussion. Pros of...
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2009 Franchise Entrepreneur of the Year Announced at IFA Convention

Each year the International Franchise Association recognizes one outstanding franchise entrepreneur for their achievements in business, and particularly, franchising. This year, Tariq Farid, CEO of Edible Arrangements International, Inc. was awarded this prestigious honor. Emigrating from Pakistan to the US in 1969, Farid's entrepreneurial spirit bloomed at the age of 17 when he used a...
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Franchising still offers viable opportunities for investors

Last week we took a brief glimpse at Wall Street and some of the good, and bad, news filling the media. Franchising, currently suffering like many other sectors, has historically outperformed other industries during economic downturns and subsequent recoveries. A few interesting points: While dozens of retailers and corporate owned chains are expected to fail,...
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Don’t let Wall Street get you down

It's very easy to get stuck in the doom and gloom that's Wall Street. Just this past week, we heard that over $18 billion of the infamous Ballout Fund ended up in the pockets of Wall Street executives (in the form of bonuses) and over 200,000 additional people lost their jobs. Even the International Franchise...
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Politics, Small Business and Franchising

Each day I receive at least one political email, a "forward from a friend" ... typically someone imposing their political views on a regular email list of friends and family. Today I received a pull down from a Wall Street Journal article , A Liberal Supermajority, Get ready for 'change' we haven't seen since 1965,...
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Out of Work? Consider Buying A Franchise – Part 2

Earlier this month we discussed different options for those who are currently unemployed or recently heard they will be receiving a severance package and asked to look for different opportunities. While buying a franchise isn't for everyone,  considering the idea is always a possibility after leaving corporate America. Shortly afterwards, I read this article  in...
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Would You Like Fries With That Outsourcing?

I'm a big fan of Fast Company (both online and off). When I travel, the magazine is always in my briefcase.  If they offered an App for my iPhone (like The New York Times App) I would be a faithful subscriber. You get my drift ... So I was catching up on my Fast Company...
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Out of work? Consider buying a franchise

Tough news in Charlotte, NC earlier this week. Wachovia Corp, one of the largest companies in Charlotte and the 6th largest bank in the United States, was purchased by Citigroup (Stock ticker C). 5,000 people were let go on Tuesday and I'm sure more will be before the end of the year. When the unemployment...
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Franchise Organizations Secret Shop Employees

It's travel season ... last week Washington, DC for Franchise Appreciation Day and this week Franchise Update's annual Franchise Development Conference at the Drake Hotel in Chicago, IL. The conference agenda is helping owners of franchise organizations (in a peer to peer environment) understand the present franchise sales environment and gain valuable insight for improving...
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Local Dominos franchisees step up in post-hurricane Houston, TX

Houston is still recovering from Hurricane Ike and will be for a long time. (I recently heard that some homes will be without power for longer than a month!) In a time of need, it's great there are several people and organizations willing to help when they can. I ran across this press release and...
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IFA’s Franchise Appreciation Day Recap – Current Political Issues Facing Franchising

Earlier this week I attended the International Franchise Association's 9th annual Franchise Appreciation Day in Washington, DC. Over 500 people, franchisors, franchisees and industry suppliers, gathered together to discuss the current economic and political picture and visit Congressional men and women to present their views and stances on the major political issues facing small businesses...
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Bennigan’s Files Chapter 7 – What happens to the franchisees?

We interrupt our regularly scheduled "How to research and buy a franchise" with this update ... Within the last week, two large restaurant franchise systems have declared bankruptcy, Bennigan's and Steak & Ale. Most of the major news sites did a nice job covering the story - you can read about it here:  Google News...