Show Customer Love: Be Eco Positive

Christine Haskell

Christine is a Senior Program Manager at Microsoft with several years experience in the .com industry.

She recently started social venture labs, an idea incubator for those leading small mission-driven businesses or organizations looking to create relationships, share ideas and get feedback on common business practices. She is new to StartupNation, and looking to profile mission driven companies and discusses related themes.

Latest posts by Christine Haskell (see all)

Part of a series in showing customer love…

Eco Positive| When companies move from merely neutralizing and offsetting their undesirable eco-effects to actually boosting the environment by going the extra mile.


  • London-based Ecoigo, a ‘green’ car service, aims to be carbon positive, offsetting double the emissions from every trip as well as from energy used by its office.
  • As part of its sustainable growth initiative, FIJI Water will offset its total carbon footprint by 120%. Pity it still involves plastic bottles, of course.
  • The first free green search engine—advertising-funded Ecocho—was launched in 2008 with the intention of planting up to two trees for every 1,000 searches made via its Yahoo-supported search engine, removing a ton of CO2 from the atmosphere. The first trees will be planted in Australia via official government-accredited projects. So far, 6,615 trees have been funded, which will remove 3,307,765 kilos of CO2 from the atmosphere. The service is multi-lingual and will be rolled out globally. Imagine if Google had such a program!
  • US-based Of The Earth sells handmade Flower Seed Paper that produces flowers after being used. The paper sheets can be planted directly into the soil in a pot or in the garden. Also check out Pangea Organics, who actually incorporate seeds into their packaging.

What are some ways you are eco positive?

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