National speaker shares insights on how to start and grow a successful business
Do have dreams of becoming wealthy, balancing home and work effectively and even meeting famous people like Oprah Winfrey, Bill Clinton or the President of the United States?
Introducing Theo Nix, Jr., Esq., a successful attorney and Generational Wealth Coach at www.generationalwealthcoach.com who has done all of the above!
I recently caught up with Theo and asked him a few questions for the StartupNation audience. Here’s what he had to say:
What are the secrets to your success?
Nobody has all the answers or knows it all. But you get “nuggets” from successful and wealthy people as you move through your life. That, hopefully, will help you along the way. I call these secrets my “10 Commandments to Success and Generational Wealth.”
Two of these include:
- Master the traits of excellence, technical competence, high standards, professionalism, and integrity. Be the best you can be at the place where you are.
- Know what your kryptonite is. Just like Superman had his weakness, what will kill you if you aren’t careful? Is it money, power, fame, gambling, liquor, the opposite sex…? This kryptonite will destroy your career, your family, your children, the crown of your family name and eventually, you. Don’t let the subtle seduction of the things in this world destroy you.
Why did you start your business as a Generational Wealth Coach?
After being around wealthy and powerful people most of my life, and having learned from them, and having made my own mistakes concerning money, I wanted to leave a legacy for others. Knowledge is power and most of us don’t have the knowledge, the secrets, or the mentors that the wealthy have.
I wanted to tip the scales so that rather than waste our time as a nation on wealth redistribution, we can educate regular folks so that they can do the same things as the wealthy. And they can begin to have working families learn how to create, sustain, transfer, and teach generational wealth, and thereby “change their life, for life.”
What was the biggest challenge you had to overcome in starting your business and how did you deal with it?
Deciding what I really wanted to do was the biggest challenge. I have had numerous businesses. I love entrepreneurship. I know for a fact that when you work for someone you are really what I call, “The Slave in a Suit.”
It’s important to get out of the comfort zone that employment gives and begin thinking on a level that says you can work for yourself.
Here’s a secret I will share. The company you work for is not in business to make you rich but to make it, and its executives and stockholders rich. The trick is that they pay you just enough so that you keep coming back to work but never enough to make you wealthy.
Employees constantly complain that they aren’t getting paid what they are worth. And I say that is right. Therefore, stop complaining, start your own thing and keep most of the money for yourself. When you finally have the courage to step out, you will find that you too will only pay your employees just enough to come back but not enough to get wealthy. That’s what capitalism is all about. Ultimately, it’s having the faith. The guts. The courage. The belief in yourself.
That was my biggest challenge. It was me.
What marketing and PR tactics have been successful in telling people about your new services and why?
Word-of-mouth spreads like wildfire. When I first started my business, I used my Rolodex to let people know what I was doing and received a huge response. I also noticed that a lot of people were “Googling” me. I then created my website www.generationalwealthcoach.com to actually brand myself and have online results appear in the manner I wanted. It has been a raving success.
I also surrounded myself with marketing and PR professionals who believe in me and not just a paycheck. When they believe in what you are about and what you are doing, they will do all they can to make you successful.
What tips do you have for other entrepreneurs starting a business when it comes to building wealth?
I offer insights and a complete training program regarding “The 10 Commandments for Success and Generational Wealth” and five CDs/DVDs on my Website. They can start with that and begin to master that information.
Is there anything else you would like to add?
If you are not satisfied where you are now, you must change the atmosphere, or the place where you are, the people who you are hanging with, but most importantly, your mind.
Thanks for the great information and motivation Theo!
If you’d like to learn more about Theo and his business, please visit www.generationalwealthcoach.com.
And if you have questions about successful marketing, content strategy and PR efforts, please write to me here or at www.rembrandtwrites.com.