Mom Turns Need and Idea Into an Entrepreneurial Success: Nizo Nursing Wear

Join us in congratulating Nizo Nursing Wear for being named in the Top 100 of the 2014 Home-Based 100 Business Winners in the “Most Innovative Category!”

Nizo Nursing Wear in the Top 100 and in the Top 10 of the “Most Innovative” Category

Infinity Breastfeeding Scarf
Infinity Breastfeeding Scarf

Congratulations to Nizo Nursing Wear, located in Erie, Colorado, for being named in the Top 100 for 2014 Home-Based 100 Business Winners and in the Top 10 of the Most Innovative Category. We caught up with business owner and entrepreneur Nicole Zoellner and asked her to answer some questions and share some words of advice and inspiration with our StartupNation audience.

Tell Us About Your Journey

StartupNation: What is your favorite aspect of being an entrepreneur?
Nicole: Having the opportunity to work in many different aspects of business and setting my own schedule.

StartupNation: To what do you attribute your success as an entrepreneur and business owner?
Nicole: Persistence!

StartupNation: What ignited the spark in you to start/select your particular business as an entrepreneur?
Nicole: Personal experience; I saw a need for a product that was not on the market.

StartupNation: What would you say are the top three skills needed to be a successful entrepreneur?

  • Research
  • Collaboration
  • Persistence

Words of Wisdom – Inspiration for Aspiring Entrepreneurs

StartupNation: If you had one piece of advice for someone just starting out, what would it be?
Nicole: Seek assistance from a mentor.


StartupNation: Where do you find your greatest inspiration?
Nicole: Customers

StartupNation: What is your favorite motivational/business quote as an entrepreneur?
Nicole: If at first you do not succeed, try, try again.

StartupNation: A motto you live by?
Nicole: Be present in all you do.

Tell Us About Your Business, Experiences, & Funding Your Startup

StartupNation: How did you get funding for your startup?
Nicole: Small business loan

StartupNation: Recommendations for others starting out?
Nicole: Research your options and choose the best fit for you.

Marketing and Building Their Customer Base

StartupNation: How do you market and build your customer base?
Nicole: Social media, free webinars, Amazon ads.

StartupNation: Recommendations for others starting out?
Nicole: Find out where your customer spends there time and focus a your majority of your attention there; but, make sure you have a diverse plan.

Changes in the Business Market

StartupNation: What changes have you seen in your business market since starting?
Nicole: Online sales have exploded.

Learn more about Nicole’s business and view other businesses that entered and placed in the competition by clicking here for the top ten and a full list 2014 Home-Based 100 Business Winners and entrants.

Do you have a startup? Are you a passionate entrepreneur with an idea that has taken off and want to share your success with others? Would you like your business to receive priceless exposure in the media and be positioned to take your business to the next level? Then join us this fall for the 8th Annual StartupNation Home-Based 100 Competition which ranks outstanding home-based businesses and the amazing people behind them! Watch for your change to enter! In the meantime, be sure to visit us daily for new content to support and grow your business!

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