6 Ways Stoicism Can Help Business Entrepreneurs

By Petrina Coventry, University of Adelaide

With the increasing swirl of interest around mindfulness, resilience and innovation, we can’t forget that there are many who have trodden this path before us with important lessons we can borrow. Stoicism is the branch of ancient western philosophy that focuses on mindfulness, resilience, creativity and more, all of which allows us to flourish and live the good life, achieving eudemonia (translated from Greek as happiness, or human flourishing).

The principles have had a profound influence on Western thought, and compared to other schools of philosophy often consumed by intellectual enterprise and endless debate, it’s bracingly practical and straightforward.

Stoicism hasn’t been popular for a while, however, it’s making a comeback with a strong international following.

Whilst it’s seen by some as a western form of Buddhism, helping to overcome destructive emotions, it actually originated in the Greco-Roman Empire.

It had three principle leaders: Marcus Aurelius, who wrote daily about restraint, compassion and humility; Epictetus who overcame the horrors of slavery to go on to found his own school; and Seneca, who, facing a demand for his suicide from his emperor Nero, thought only of comforting his wife and friends.

And at its core are three simple lessons:

  • How unpredictable the world is and how brief life is
  • How to be steadfast, strong, and in control of yourself
  • That dissatisfaction comes from impulsive reflexes rather than logic

Amongst current leaders, President Barack Obama is often seen to demonstrate qualities of stoicism through his calm and collected demeanor, which some say echoes the political style of well-known stoic, Cato the Younger.

Stoicism transforms negative emotions into a sense of perspective and prepares you to have the right state of mind. At its heart, it’s about controlling things which are in your power to control and ditching the rest.

It requires being mindful, aware and in control, rather than being lost to emotion and random thought processes. Stoic exercises such as “practicing” misfortune and poverty help teach us that the worst case scenario is not in fact, the worst. And it’s great for business.

Stoic principles can build the resilience and state of mind required to rebound from setbacks, so important in our new world of innovation and entrepreneurship.

In his book, “The Black Swan,” Nassim Taleb says:

“My idea of the modern stoic sage is someone who transforms fear into prudence, pain into information, mistakes into initiation, and desire into undertaking.”

Stoics practice turning obstacles into opportunity. If you want to build creativity into your business, use the exercise “turning the obstacle upside down,” every “bad” becomes a new opportunity.

In the modern world stoicism seems a perfect fit for leadership lessons… it has at its core, character.

Also on How to Life a Life of Purpose

Rationality, perspective and logic

Before we try to control events, we have to control ourselves. Self-control is the only thing that can succeed 100 percent of the time.


It’s important to have role models, but emulation can turn into imitation, and all you produce is a second-rate product. Stoicism means embracing your quirks and leveraging your uniqueness.

Self-mastery and purposeful action

A stoic knows exactly what they want from their day and has clear goals. Writing daily goals creates a psychological pre-commitment and self-expectation that increases the likelihood of achievement.

It’s not all glass half full. Science is proving what the Stoics knew for centuries. Harvard psychologist Shawn Achor showed in research that professionals who took part in a gratitude practice at the start of their day performed at a much better level than those who didn’t, achieved through dopamine release, which increases overall performance and happiness levels.

Military leaders follow its principles

In 1965, James Stockdale was shot down over Vietnam. While falling, he whispered to himself, “At least, I’m leaving the world of technology and entering the world of Epictetus.”

He spent over seven years in a Vietnamese prison, and wrote that Stoicism saved his life. Nancy Sherman, who taught philosophy at the Naval Academy, argued that Stoicism is a driving force behind the military mindset in its emphasis on endurance, self-control and inner strength.

Stoicism is ideal for the entrepreneur

As an entrepreneur, being able to practice misfortune makes you stronger in the face of adversity; flipping obstacles upside down turns problems into opportunities; and remembering how small you are keeps your ego manageable and in perspective.

Stoicism lends itself to globalization

It was perhaps the first Western philosophy to preach universal brotherhood. Epictetus stated that each of us is a citizen of our own land, but “also a member of the great city of gods and men.” Marcus Aurelius reminded himself daily to love the world as much as he loved his native city.

We can be glad that there is a renaissance around Stoicism as we all rush to meet the charge on creating a more innovative world and as we search for a better life. Stoicism gives us a system that we can draw upon and take relief from what practitioners have called a “personal operating system for high-pressure environment.”

I hope many more discover the magic of this school of philosophy and understand how powerful and helpful it can be both in life and business, but in the interim we can’t end an article on stoicism without quoting one of the great stoics as a lesson.

As Marcus Aurelius remarked:

“The things you think about determine the quality of your mind.”

Petrina Coventry, Professor, University of AdelaideThe Conversation

This article was originally published on The Conversation. Read the original article.

Leave a Reply
Related Posts
side hustle
Read More

11 Reasons Why You Need a Side Hustle

Side hustles aren’t new, but in today's uncertain or even volatile economy more people than ever are working to earn income on the side. That is especially true among millennials, who make up the majority...
woman standing at a boutique store for a story on traits of an entrepreneur
Read More

10 Common Traits of an Entrepreneur

The number of people dreaming of entrepreneurial success is again on the rise. Applications filed to start new businesses doubled in 2020 compared to recent years, and 2021 and 2022 saw over 5 million applications...