Note: This is a guest post by Social Media DIY
Foursquare is currently one of the most popular services that combines social networking and location-based social media. Launched in spring 2009, it includes businesses in more than 100 cities across the United States with more than 300,000 users. Foursquare allows customers to check-in when they arrive at your business. This becomes a game as users compete against each other to have the most check-ins at your business to become the mayor of your business. In addition, Foursquare users earn badges based on their level of involvement and consistency in checking in. Foursquare has mobile applications for the iPhone, Android phones, and the BlackBerry, and allows other users to check in using their mobile website.
Here’s a short video that explains how Foursquare works.
How To Unlock Your World With Foursquare on Howcast
You don’t need a Foursquare account to access information about your business. Do a search on your business name. Skim through the search results to find your business. Click on your business name to display a page about your business. The page includes a link to Google Maps but doesn’t provide access to your Place Page (if your business has one).
If your business isn’t listed in Fourquare, you need a free account to add it. One of the options for a place search results allows you to add a new business. The form is simple and collects basic location information. When you add your business, you can add your Twitter account, a smart idea for reaching your mobile customers.
The most valuable information here are the statistics that show you the number of people who have checked in at your business and the names of these users. Most people have a photograph avatar, so you can start to identify your Foursquare customers when they arrive. You can also see your current mayor.
Foursquare wants to help your business advertise to its users. They will help your business set up a special badge for your business that users earn by meeting a criteria you set (number of visits, etc.) They will also advertise your current mayor promotion to people checking in at your business or at nearby businesses.
Your turn: Have you been monitoring customer check-ins at your business through Foursquare? Have you used any of their advertising or promotion services? Share your experience here.
The Social Media DIY Workshop is for small business people who want to learn social media. The workshop consists of articles, ebooks, and videos that explain social media topics. Use these resources to create your customized learning experience. Learn what you want to build a customized do-it-yourself (DIY) social media program for your business, non-profit, or government agency.
Wendy Kenney is a nationally known Buzz Building Expert and the Founder and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and creative small business marketing strategies. She has honed her marketing skills through over 26 years of entrepreneurship and business management.
Wendy just released her new book called “How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business” based on her knowledge of what works and what does not work in small business marketing. This book features practical and low cost marketing strategies, such as “How to Grow Your Business Using Social Media,” as well as valuable links, resources, and tips.
Wendy frequently speaks to organizations about marketing for small business. To get more information or to schedule Wendy to speak go to: Business Marketing Speaker
Claim your free download (no email necessary) on Wendy’s website: 23 Kazoos