Home Based Franchising
Jack Burris is president of Red Beard Marketing, a marketing, business development and brand consulting company based in Charlotte, NC. RBM is a full service firm, and we also happen to have a lot of experience in the franchise vertical and currently work with some of the best and brightest minds in the franchise community including Franconnect, Franchise Business Review, Franchise Payments Network and FranchiseWorks LLC, all small businesses designed to help franchisors, franchisees and interested investors through the franchise process. RBM is always results-oriented.
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With over 2,500 franchise concepts in the US alone, business owners are finding ways to appeal to investors. And one major way to do that is offer them the benefits of working from home. Several of our clients have perfected the system, including:
At Matco Tools, franchise distributors of automotive tools and diagnostic and
service equipment have utilized home based offices for 61 years. Their franchisees
utilize a mobile distribution system that features weekly sales and service
contacts with pre-identified potential customer in an exclusive area. I'd say Matco has perfected the work-from-home business model.
For more information about Matco Tools, please email Richard Dayton at Matco – email@example.com
Another example is FocalPoint Business Coaching. The FocalPoint model requires no inventory and has low operational
overhead, while obtaining premium margins for the service your
franchise will provide to the clients. A quiet place to work, a computer and phone and you're set.
And there are dozens more. When you're considering owning your own business, don't forget about the franchise opportunities like these and many others that allow you the flexibility and benefit of owning your own business and working from the comfort of your home.
Jack Burris is Vice President and Partner with Franchise Business
Review and is also a regular contributor for Startup Nation's Franchise
Business Coaching Blog. You can contact him directly at