Ryan Allis

Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.

This post wraps up the discussion of the top twenty keys to
online marketing. I recommend using these tips as a guide when beginning your
marketing campaigns, and hone in on the ones that work best for your

Keys to Online Marketing 16-20*:

    1. Remember
      that business is all about relationships and communication. Always work to
      build more relationships and gain more contacts through your email
      newsletters. Once they are built, make sure you are in continuous contact
      with your prospects, customers, strategic alliances, suppliers, investors,
      and the media.
    1. Encourage
      word of mouth among your customers. You can do this in your email messages
      by including a prominent “Forward to a Friend” link.
    1. Have
      superior customer service, and respond to all incoming emails within 24
    1. Send
      out periodic email follow-ups to make sure your customers are happy. Ask
      them for feedback about your product or service your company is providing.
    1. Blog
      frequently with quality content. If you use iContact as your email
      marketing service, you can publish your blog posts and newsletters to our
      online customer forum, the iContact Community.

Have a great weekend, and I’ll be back next week for more
email marketing tips.

*Taken from Zero
to One Million: How to Build a Company to One Million Dollars in Sales

(McGraw-Hill) by Ryan Allis.


Ryan Allis

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