Online Marketing: Conclusion of Keys 16-20
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
This post wraps up the discussion of the top twenty keys to
online marketing. I recommend using these tips as a guide when beginning your
marketing campaigns, and hone in on the ones that work best for your
Keys to Online Marketing 16-20*:
that business is all about relationships and communication. Always work to
build more relationships and gain more contacts through your email
newsletters. Once they are built, make sure you are in continuous contact
with your prospects, customers, strategic alliances, suppliers, investors,
and the media.
word of mouth among your customers. You can do this in your email messages
by including a prominent “Forward to a Friend” link.
superior customer service, and respond to all incoming emails within 24
out periodic email follow-ups to make sure your customers are happy. Ask
them for feedback about your product or service your company is providing.
frequently with quality content. If you use iContact as your email
marketing service, you can publish your blog posts and newsletters to our
online customer forum, the iContact Community.
Have a great weekend, and I’ll be back next week for more
email marketing tips.
*Taken from Zero
to One Million: How to Build a Company to One Million Dollars in Sales
(McGraw-Hill) by Ryan Allis.