Heather Schuck

Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

As 2009 gets under way it’s painfully obvious that the economy is still struggling.  Sales are continuing their downward trend, unemployment is rising, and many Americans are still having trouble paying their mortgage.  After struggling through 2008, the average consumer is facing the New Year at a financial rock bottom.  The best indicator of this sentiment has been the dramatic 50% increase in credit card debt from the last economic downturn in 2000.  Americans are now struggling with an outrageously high $970 million in debt via credit cards.  

Many of those Americans are fellow small businesses owners who are being forced to use their credit cards to make up for shortages in their monthly cash flow.  The National Small Business Association estimates that 44% of small businesses use credit cards to fund their business.  With setbacks like slower sales, delinquent payments from customers and loss of revenue, credit cards are being used to finance payroll, purchase inventory, and to pay monthly utilities.  Credit card companies are struggling themselves and are panicked by the prospect of consumers defaulting on that $970 million in debt.  This realization has caused many credit card issuers to substantially raise interest rates, cut credit limits, and in some cases revoke credit all together.  Credit card companies are using these tactics in response to late payments, charging over the limit, and simply for being at your account maximum balance. 

While the consumer credit crunch of 2009 will most likely be the biggest struggle for the New Year, there is hope on the horizon.  The good people at the National Foundation for Credit Counseling (www.nfcc.org) have been actively petitioning the credit card companies to establish a workable re-payment plan for consumers to prevent an unnecessary rise in bankruptcies.  On November 18, 2008 the non-profit organization issued a Call to Action outlining a proposal that will help keep consumers out of debt and allow credit card companies to recoup the debts owed to them.  Key points of the debt management plan proposal include a 2% cap on interest rates for credit cards, waiving late and over limit fees, and the option to trim interest rates on the cards to ensure that the outstanding debt can be repaid in 60 months or less.  The NFCC is requesting that these concessions be enacted by March 31, 2009.

If you find yourself or your business struggling with the exorbitant interest rates and reduction of credit that I have mentioned above, I encourage getting help now.  Why spend another day feeling like you are helplessly falling behind?  You can contact the NFCC for a free counseling session by contacting www.NFCC.org and locating a nearby office.  They work to ensure that your best interests are being protected- not the creditors. 

I hope you find this information helpful- please feel free to comment or share your story below!
Email me at heather@glamajama.com or follow my updates on twitter www.twitter.com/glamajama -thanks!

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