Entrepreneurs & Guacamole: So Many Varieties

The greatest thing about being the chief community officer of StartupNation (besides the fact that I have the coolest job title ever invented) is that I get to talk with entrepreneurs every single day. It’s a real hoot! Entrepreneurs are the most fascinating people. The truth is that there are as many different types of entrepreneurs as there are recipes for guacamole. Each is unique with their own traits (and quirks … we’re definitely quirky) but there are some basic foundational ingredients, like passion, avocado, independence, tomato. Wait a minute, am I talking about people or a recipe? I guess it’s a little blurred and that’s my point.

You wanna define an entrepreneur? Okay, tell me about your favorite recipe. No, I’m serious – I want to hear about your favorite recipe. Only, I want to hear about recipes that launched a business or that you think could launch a business. The inspiration for starting your own business is very likely to come from one of your life’s passions – like the gentleman on our radio show recently from Minnesota who invented a lure for muskies (listen to the audio clip on this page).

The greatest guacamole recipe I’ve ever encountered is from Rosa Mexicano restaurant in New York City. The recipe comes from Mexico City and here is my own personal version, edited over the past 5 years in my own kitchen. The key is to grind the cilantro, onion & jalapeno pepper into a paste using a mortar & pestle & coat the chopped avocado with it. NO BLENDING! It’s the chopped chunks that bring an explosion of flavor that is unique to every bite.

– 5 ripe avocado
– 3 vine ripened tomato
– cilantro
– 1 jalapeno pepper
– onion
– salt to taste

Try it this weekend & let me know what you think. I’m getting really hungry … time for lunch!

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