Internet Retailer Conference 2008 – Caught In The Web

Hi gang,

Large eBay sellers are spending a lot of time these days developing other sales channels, and I am certainly no exception. Multichannel commerce is the way to go for an online seller.

Our latest effort, http://inflatablemadnessdvd.com has been very rewarding to create, and now the challenge is to get some bidness out of it!

Perfect timing for me, then, was the 2008 Internet Retailer conference in Chicago this week. I think every single person who wants to own and run a successful website needs to go to this conference.

The vendor floor is the only reason that I went, however IR does have several keynote speeches from the big time web players, roundtables, workshops, and gobs of other info.

Here’s my overall thought and impressions of my virgin visit to IR in Chi-Town:

1. I don’t know squat about website marketing! Well, I know a little. Enough to ask the wrong companies stupid questions all day. For about 2 hours, I may as well have been at a Hog Calling convention. Once I got the hang of it though, it got much better. I managed to sort all the vendors into certain categories in my head: website creation, webiste management, website analytics, paid search, email marketing, comparison sites, etc. From there I could figure out the right vendor to ask the dumb questions to.

2. Don’t go to a trade show first thing in the morning. I think I walked in right as the vendor floor opened, and so it was me vs. 300 salespeople. I felt like the poor schmo who has to run The Gauntlet on “American Gladiators”, or maybe like the one Amercian in a Jamacian outdoor market. Horrible.

3. Lots of other large eBay sellers were there. There were the shoe guys, the golf guys, other media guys, ipod guys, cell phone guys, the clothing gal, liquidators, etc. There’s no doubt that eBay is losing lots of good product to other channels right now and it’s just going to get worse. Not that they care – their Buy.com relationship is going well – Buy will do $40 million on eBay this year. What’s funny is that I’ve talked to 3 different sellers who bought Buy.com items, and Buy went 0-3 in fulfillment – but that’s another tale to tell. Buy.com was also one of the keynote speakers.

All in all, it was a very good experience. There are certainly companies there that can help us grow our new channels, and I think all online e-commerce people should get out to the next one.

Kevin

http://inflatablemadnessdvd.com

http://buybackmaess.com

[email protected]

Total
0
Shares
Previous Article

The federal stimulus package and your business

Next Article

Tilth: Letting Your Inner Philosophy Be Your Guide

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
Read More

Business Entity Types Affect Financing Options

One of the most important decisions you’ll have to make for your new business is to determine a business entity type. While the topic may seem daunting for new entrepreneurs, establishing a business entity early on is vital because the structure you choose will have financial and legal implications for your business. One of the...