Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design.
Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.
Latest posts by Tom Shapiro (see all)
- The 10 Hottest Online Marketing Trends in 2014 - February 12, 2014
- 13 Hot Internet Marketing Trends in 2013 - December 8, 2012
- Getting Your Business in Front of More Hot Prospects Online - February 9, 2012
This is the first post in a series covering Landing Page tips to help you improve the performance of your campaign or website Landing Pages. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
Landing Page Tips
1. Send People to the Right Page
If your online marketing campaigns send everyone to the home page, you are missing out on the opportunity to customize your Landing Pages to resonate most directly with your prospective customers. Instead of the home page, direct people to a highly relevant page that ties in with the marketing campaign that drove them to the page.
2. Calibrate Your Headlines
Similarly, make sure that your Landing Page headline uses similar language to the page that drove the visit or the copy from the referring ad. It’s critical that you establish relevancy immediately when the visitor lands on the page.
3. Get to the Important Points Right Away
Readers will often skim a page rather than read word-for-word. They rarely read an entire page. Highlight your most important points at the top of the page.
4. Define a Single Landing Page Objective
Don’t try to do too much with a Landing Page. Instead, you’ll find more success by defining one, single objective and then applying a laser focus to achieving that objective on the page.
5. Test Like Crazy
Never assume anything about your Landing Pages. Instead, test, test and test some more. You can test colors, headlines, images, Calls-to-Action, text length, offers…the sky is the limit.
These are just a few suggestions to help you construct great online Landing Pages that drive conversions. Be sure to read the additional posts in this blog series on Landing Page tips as well, to be published later this month. If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!