Make NCAA March Madness Work for Your Home Based Business

15 Mar 2007

Joel Welsh

Joel Welsh, Chief Community Officer, is also the CEO of a new startup company ... Showcase U. Joel shares behind the scenes key decisions being made in the "Birth of a Startup" and knocks it out of the park to provide his own entrepreneurial wisdom.

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The cool thing about annual events that you’ve blogged about in previous years is that you can revisit them – that is, if they were any good. Last year as The NCAA Basketball tournament kicked off I wrote this blog. As I reviewed what I wrote, I decided that it is good and worth another look.

What were the highlights?

• Millions of Americans are participating in March Madness office pools
• Your customers & prospects are at work
• They wish they weren’t so that they could watch basketball games
• You have the TV on at your home based business
• Call them with updates on the games
• Your customers love you

Yeah, I think this message still works.

Ps My upset pick for today? Texas Tech over Boston College. There’s no way I’m betting against Bobby Knight in a first round game.

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