Our ROI Revealed – What It’s All About

Latest posts by Rich Sloan (see all)

Usually, the acronym, ROI (“Return on Investment”) is reserved for use in characterizing how much money you get out of a deal as an investor. It’s basically a financial stat.

But the ROI for us at StartupNation is something quite different, which I realized as soon as I received this unsolicited email at 7:41pm. Beyond the financial goals we all have, a much more meaningful and motivating ROI comes in the form of creating success stories and putting people on a path of empowerment in the pursuit of their dreams.

“SK” clicked on our CONTACT option under our HOME tab. And as the email shows, the ROI is real. Just wanted to relish this publicly with our friends here in the StartupNation community. It is one little contributing factor to what we call “sweet success” at our company.

From: SK [mailto:[email protected]] Sent: Wednesday, May 06, 2009 7:41 PM
To: [email protected]
Subject: Inspiration and Determination

Hi Rich,

You have done it again!.  Another great article in the Costco Connection giving me the inspiration to continue with my home based business, www.sandysshimmeryshoulders.com.  Even as the economy seemed, at one point, to be in a downward spiral you continue to give me hope.  The five points that you gave in the article are giving me the determination to do more with the slow down.  Fine tuning my advertising, updating my brochures, re-stocking with the most popular items as opposed to just ordering depleted stock, converting my final carry-away packaging to “Green” to help the environment etc., has given me new life. 

I cannot express just how much www.startupnation.com has helped me.  I usually visit the site four or five times a week to acquire information, read post in the Community, and check on what others are saying / doing. 

Just want to say:  Rich, Thanks to you and Jeff for not being selfish and sharing your knowledge of business with me.  Thanks for all of the help and continued success to you and StartUp Nation.



 Thanks, SK, so much for your feedback and encouragement. It makes it all worthwhile and makes us feel rich in all the important ways. Glad to see you using Microsoft Office Live for your website service. They’re great folks.

Way to start it up, stick to it, and press on!

Rich (and StartupNation Team)

Previous Article

StartupNation's 5 Survival Tips for Your Business (as seen in Costco Connection Magazine this month)

Next Article

The Missed Link of Social Media Marketing

Related Posts
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
Read More

Business Entity Types Affect Financing Options

One of the most important decisions you’ll have to make for your new business is to determine a business entity type. While the topic may seem daunting for new entrepreneurs, establishing a business entity early on is vital because the structure you choose will have financial and legal implications for your business. One of the...
Read More

A Q&A with Ryan Close of Bartesian: Creating and Marketing a Game Changer

Bartesian started as a dream for Ryan Close. But in just a few years, his cocktail company had 975% year-over-year growth and more than $50 million in sales. The business is a media darling and has been featured in such publications as Forbes, Esquire, People and others. And not just every product lands on Oprah's...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...