The Truth About We-Business

Latest posts by StartupStella (see all)

As home business entrepreneurs, it’s a question we always ask ourselves: How will I know when my business is really a success?
How do you know you’re through the Dip, as Seth Godin calls it?
I’ll tell you how: When your spouse, family, and friends begin to refer to your business in the collective, “We,” then you have a successful business on your hands.
This usually occurs when the first smudge of black ink shows up on the once deep red balance sheet. Suddenly, when you have a little extra cash after you covered all your costs, your husband or wife starts referring to your business as our business. Decisions on expanding your business become communal, too. “Where can WE get more business” they’ll ask.
Another sign: your family becomes Marxists. All money is known in the collective as our money.
Unfortunately, this collective approach to your growing business rarely extends to the actual work that needs to be accomplished.
The duties that make your business successful are still pretty much yours.

___

Startup Stella contributes to this blog from her two-dimensional world, which you can learn more about by visiting this cartoon strip StartupNation created to share Stella’s quirky but classic entrepreneurial epiphanies with you.

 

Total
0
Shares
Previous Article

All hail The Routine!

Next Article

Unlocked Apple iPhone sells on eBay for $1500

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...
Read More

How to Support Employee Mental Health and Avoid Startup Burnout

When it comes to finding the right job — and staying there — candidates are looking for a lot, especially in a virtual setting. Gone are the days where foosball tables and free snacks constituted benefits. Of course, we still love them, but there has to be more that matters. People are primarily looking to...
recruiter
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...