What You Can Learn from SuperBowl.com

Want your customers to LOVE your website? Then check out SuperBowl.com. There are many things to admire about the site, and just as many things to learn that you can leverage in your small business website to more successfully connect with, engage and thrill your site visitors.

What you can learn from SuperBowl.com:

Building Suspense & Anticipation
Leading up to the Big Game, a large countdown clock was prominently displayed at the top of the main page.

Amazing Imagery
The photos are crisp, clear and lively.

Lots of videos to watch.

Whether through polls or a feature that enables you to create your own highlight reel, the site encourages visitors to interact with the site.

During the Big Game, the site empowered visitors to vote for the game’s MVP.

Live Features
Throughout the game, the site had a live chat from football experts in real time.

Something New
The site even offers football fans a new way to view NFL team stats.

Visitors to the site had plenty of options for traveling to the Big Game, or simply shopping for NFL gear.

Clearly the developers of SuperBowl.com had a lot of money and resources. But you can apply many of the same principles to your small business website at a fraction of the cost (or at no additional cost). For example, create a contest, promote a cause or empower your visitors to vote for a new product or service feature. Add more high-quality photos to your site, promote an event or add online polls. With a little creativity, the possibilities are endless.

What’s important is that you leverage learnings from successful websites, and improve the customer experience for your own site visitors. Over time, your website can become “Super” as well.

Previous Article
unique selling point

A Defining Time for Mom Entrepreneurs

Next Article

Exclusive Interview with Rich Dad’s Robert Kiyosaki

Related Posts
Read More

WJR Business Beat: E-Commerce Sees Downturn in Post-Pandemic Era (Episode 405)

On today's Business Beat, Jeff Sloan explores the reasons behind a downturn in e-commerce sales. His forecast? We are simply returning to a post-pandemic balance of online and in-store shopping. Tune in to today's Business Beat to learn what your best approach as a small business should be moving forward:     Tune in to...
Read More

5 Ways to Leverage Crypto to Scale Your Business

For businesses to grow and scale, they need to find new and innovative ways to improve their products and services and make their business processes more efficient. One way that many businesses are achieving these goals is by tapping into the world of cryptocurrency. Cryptocurrency adoption among businesses and consumers has never been higher. It...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
bootstrap your side hustle
Read More

How to Bootstrap Your Side Hustle into a 6-Figure Business

How do you successfully bootstrap a side hustle into a six-figure business? Building a wildly profitable business is simpler than you might think. With the right business model and strategy, you can build a successful side hustle that doesn’t require any external funding and turn it into your full-time job.  Here’s how I did it...