Working Through the (Holiday) Weekend

Latest posts by Joel Welsh (see all)

Woo-Hoo!! Memorial Day weekend is here!! It’s the unofficial kickoff to the summer months. A time when the working world gears up for outdoor activities, fun and frivolity. Today in my hometown of Detroit the baseball Tigers, basketball Pistons and hockey Red Wings all have home games, two of them playoff games, and one of them the Stanley Cup Finals. There are picnics and barbecues, and happy hours and everything but work going on all day long.

Except in my world. I’m an entrepreneur with a brand new startup company to build. Oh don’t get me wrong, I’ll still get to enjoy some of the silliness that is a part of being a sports fan in a sports-minded town. It’s just that those things will take a back seat to taking the opportunity to hammer out a few things, okay a whole bunch of things, on our startup company.

One of the things on my holiday startup company agenda is to go onto a radio show Sunday afternoon to talk about our company Showcase U. It was about a month ago that I was asked to do this radio show. I was offered the date that is Memorial Day Sunday. It’s not the best weekend since I’ve learned from the years of producing and guest hosting StartupNation Radio that holidays draw smaller audiences. And then there’s the whole “it’s gonna interrupt my holiday” thing.

But I’ve learned a great deal from Jeff & Rich Sloan and the entrepreneurial community here at StartupNation, and I’m still learning! Even though it’s a holiday Sunday and the radio station is local and has a relatively small audience … YOU DO IT!

This extremely wise decision was double-bonus confirmed as I woke up at 5:30am today & fired up the recording of CNBC’s The Big Idea that aired this past Thursday, while still laying in bed. Once again Rich Sloan was a guest sage, and once again I was too busy to see it live, so when Rich asked me yesterday if I’d seen it and specifically if I’d heard what he said, I told him “I’m not gonna watch it tonight because I know I’ll get fired up and won’t be able to sleep. I’ll watch it over breakfast tomorrow.”

I’m so glad I did. I was reminded by Rich on the show that grassroots marketing means you parlay the small PR opportunities into medium-sized ones and then those into larger ones. I knew that, which is the reason I had said yes to this radio opportunity on a holiday Sunday. But it sure felt great to be reminded of how smart I am.

And sure enough, I bounced out of bed and have had a rockin’ great day so far … and it’s not even noon yet!!

I LOVE holiday weekends.

Previous Article

Sales continued: Listening to your customers

Next Article

eBay's Latest Head-Scratching Promotion

Related Posts
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
bootstrap your side hustle
Read More

How to Bootstrap Your Side Hustle into a 6-Figure Business

How do you successfully bootstrap a side hustle into a six-figure business? Building a wildly profitable business is simpler than you might think. With the right business model and strategy, you can build a successful side hustle that doesn’t require any external funding and turn it into your full-time job.  Here’s how I did it...
to-do list
Read More

Your First 6 Months in Business: A To-Do List

Getting your business off the ground is an exciting journey, but it’s not without challenges. There are a lot of moving pieces, a lot of decisions need to be made and a lot of money needs to be spent. If you’re not ready, it’s easy to be overwhelmed. So much of getting your business running...
Read More

7 Common Mistakes to Avoid When Launching a Software Program

In the business arena, software remains one of the fastest-growing categories of startups today — and for good reason! The scalability of software, and it’s unique ability to serve one or one million users, makes it the ideal weapon of choice for entrepreneurs looking to make a big impact. In my 10+ years as a...