How Pitch-a-Kid Connects Curious Kids and Entrepreneurs

Several years ago, startup advisor and mentor Mike Millard was hard at work on a resource website for startups in Austin, Texas, where he and his family live. When Millard’s daughter, Audrey, expressed curiosity about the project, it inspired the father/daughter duo to launch Pitch-a-Kid. The organization allows entrepreneurs to hone their pitches with kid judges and gives children a chance to ask questions and learn about business. Millard also works as managing director for MassChallenge Texas, a global accelerator program for startups.

We caught up with Millard to discuss why Pitch-a-Kid got started, how it benefits entrepreneurs and more.

The following conversation has been edited for clarity and brevity.

StartupNation: When and why did you start Pitch-a-Kid?

Mike Millard
(Mike Millard, founder and CEO of Pitch-a-Kid)

Mike Millard: We started planning it in 2015 and launched in 2016. My daughter, then age 7, had asked a lot of questions about some investments that I’d done in my previous life working in venture capital, and she just asked really good questions. Kids are interesting because there’s not a filter. They’re honest and don’t have any baggage.

That turned into me just thinking, “I wonder if I could pitch startups to kids, and they could learn about different technologies, and industries, and different roles?” It would be kind of like a Career Day on steroids. I tested it out with her friends in the neighborhood and they loved it. They kept saying, “Do it again, Mr. Millard, do it again!” We started doing events and now we’ve done I think 13 over the last few years.

StartupNation: It started in Austin, Texas, but you’ve since expanded, right?

Mike Millard: Yes, I had some mentors tell me to go to Houston, Denver, and San Antonio to try different areas to see if this wasn’t just an Austin phenomenon. We found out that there’s a lot of demand in other cities, as well. That was kind of nuts.

StartupNation: Has this project informed your other work in the startup ecosystem? If so, how?

Mike Millard: I think what its really helped me with is (my role in) MassChallenge, to become a better communicator. I’ve learned that when I’m dealing with kids, you have to be pretty specific. Since I do the events and I do everything by myself, generally with my daughter, I’m learning that when we do events with my day job, I get a better sense of all the work that goes into it.

StartupNation: So, what goes into a Pitch-a-Kid event?

Mike Millard: We’re dealing with entrepreneurs, and they have a million things on their plate, so you’ve got to wrangle the entrepreneurs for one day and one time to go pitch to a bunch of kids, which seems like an easy thing to do. But entrepreneurs are usually very busy folks and have a lot of commitments, so we’ve got to get six entrepreneurs and six kids in a space. Then it’s just making sure that we’ve got the marketing to let people know that they can come watch the event.

StartupNation: What are some of the benefits to the entrepreneurs who participate?

Mike Millard: Sometimes we get some prize money. It’s not a lot, but a little something. They really get a sense for how well they’re communicating, because the kids evaluate them on their business model, their value proposition, the market they seek, the vision and team that they have. If they want, I give them the scores from the kids, so if they see that nobody understood their business model, it probably means they didn’t really explain it. It helps them in a low-risk way to present and get feedback. The kids don’t have any preconceptions. They’re just really honest. A lot of the entrepreneurs just love the fact that the kids are so eager. It’s fun for them.

Sign Up: Receive the StartupNation newsletter!

StartupNation: Do you think your daughter will become an entrepreneur? Any tips on raising entrepreneurial kids?

Mike Millard: I think she probably will do something entrepreneurial. I can see her starting her own business someday mainly because she likes making decisions and being in charge. I think it’s great to include kids. I always ask Audrey questions like, “How would you do that?” Or, “How would you solve for that?” When she says, “I want money,” I say, “Well, what are you going to do to get that money?” It could be chores, it could be dog-sitting, it could be babysitting. Whatever it is, I let her figure things out. The process seems to be working.

Previous Article
side hustle

This Entrepreneur Financed Her Business With a Side Hustle

Next Article
ux design

What Entrepreneurs Need to Know About E-Commerce UX Design

Related Posts
pitch your business idea
Read More

How to Pitch Your Business Idea to Startup Investors

Securing funding, whether for a startup or an established business, is not an easy task. A strong startup concept won’t be enough when approaching investors; you'll also need an exceptional pitch to sell it. Let's look at what defines a startup pitch, a few different types, and how to create a fantastic one for your...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
Read More

5 Ways to Leverage Crypto to Scale Your Business

For businesses to grow and scale, they need to find new and innovative ways to improve their products and services and make their business processes more efficient. One way that many businesses are achieving these goals is by tapping into the world of cryptocurrency. Cryptocurrency adoption among businesses and consumers has never been higher. It...