Are you reactive or proactive?

Latest posts by Jonathan Hudson (see all)

It occurs to me that most of the success I have had in life has been in spite of any discipline or focus on tasks. This is beginning to create problems at my new company, and I am determined to fix it.

Not only does Charisma Sciences have our coaching service, but we are also working to develop products, including a few eBooks, some CDs and a few DVDs. The coaching business is going well – we are beginning to fill up most of our events, and since we run them three to four weekends a month, it is easy to come home on Monday and want to relax for a few days.

Then there are little things that come up. My partner is often asking me to make little updates to the website, which somehow become big updates and take three days instead of the half day I’d budgeted. So too, we’re both creative thinkers, and we’re always coming up with new ideas. We just started podcasting, which is fun and cool and has been a good marketing tool for us. But it came at the expense of some longer-term product priorities.

I can see how this happened: we are victims of our success. We are trying to move in too many directions to satisfy the demand in our market for many different products/services. But this can also happen when you’re not having enough success. No one is buying your product or your pitch, and you make so many tweaks that your company dies a death by a thousand cuts.

What is happening here is a classic symptom of being disorganized – we have become reactive, not proactive. This does not create excellence within a company. A market leader knows where it is going and proactively pursues that path.

This is why you have a business plan! Of course, if you have any questions on business plans, go back to your copy of Open for Business.

Anyways, my partner and I are currently taking a few days off from all production activity. We have committed ourselves to setting concrete goals and deadlines that reflect all of the new information we’ve learned since we wrote our last business plan.

If you ever find yourself in a situation where a few months have gone by – in business or in life – where you have not accomplished your goals, I encourage you to do the same.

Previous Article

Get Thee Startup Advice - But Get It Carefully!

Next Article

Ideas floating in the ether

Related Posts
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
pitch videos
Read More

How Pitch Videos Can Help Your Startup Get Funding

When you’re about to launch a startup, gaining the interest and support of startup investors is an important element in becoming a successful brand. These days, videos are a great way of communicating information and landing you anything from seed funding to crowdfunding. After all, a great pitch video can grab your investors’ and consumers’...