The Entrepreneur’s Guide to the Modern-Day Business Plan
For the past 20 years, my company and I have written business plans for thousands of firms. Interestingly,…
Browsing Tag
Marketing Plan
30 posts
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t…
8 Common Mistakes to Avoid When Launching an App
You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to…
How to Strategize and Control Your Brand Narrative
Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when…
4 Strategies to Send Your Startup’s Marketing Into Hyperdrive in 2019
Believe it or not, but 2019 is has arrived. For entrepreneurs, that means it’s time to prepare the…
Tips for Constructing Your Digital Marketing Plan in 2018
Building your business from the ground up is both an exciting and stressful process. New businesses are fortunate…
5 Tips for Creating a Startup Marketing Budget
You’re off to a great start this year, and you’re ready to invest more in marketing your startup…
6 Simple Ways to Find Your Target Consumers Online
You’ve taken the first big step and started a business. You know that a website and a social…
7 Online Resources to Tap When Creating a Marketing Plan
Whether you’re launching your first startup, preparing for the release of a new product line or getting ready…
6 Tips to Build a Winning Content Marketing Strategy
Content has always been king! No marketing strategy is complete without content marketing. As per a report by…
Marketing CliffsNotes: What I Learned From Seth Godin
Back in 1999 at the height of the dot-com era, I was lucky enough to land a job…
86 Common Sense Marketing Ideas for Startups
When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have…
What Business Owners Can Learn About Marketing From Girl Scout Cookie Selling Superstars
It’s Girl Scout cookie time and you don’t have to go out of your way to find a group…
30 Ways to Make Your Business Stand Out From the Crowd
Let’s face it, starting a business can be very easy, but staying in business can be very difficult…
5 Tips for Using Email Marketing to Boost Your Business
Every small business owner understands the value of building relationships with customers. But many of us get lost…
28 Small Business Marketing Resolutions for the New Year
It is common practice to set New Year’s resolutions in our personal lives, but how often do we do…
5 Tips For Writing Your 2012 Marketing Plan
2011 is almost over and planning for the next year can get lost in the business of the…
How to Become a Marketing Superstar
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa,…
One Little Marketing Strategy That Reaps Big Results
I love writing. No, let me put it another way, I love words. Writing is the one skill that…