Browsing Tag

Marketing Plan

30 posts
target audience
Read More

Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
Read More

5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)

Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by their fifth year. That means every resource available to an entrepreneur is precious. And one of the easiest—and perhaps fastest—ways...
Read More

8 Common Mistakes to Avoid When Launching an App

You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to find your app and tell you how great it is. The problem is: there are all kinds of mistakes that novices (and even more advanced creators) make when launching a new app. I have interviewed dozens of app...
business plan
Read More

The Entrepreneur’s Guide to the Modern Day Business Plan

For the past 20 years, my company and I have written business plans for thousands of firms. Interestingly, over this time, many aspects of business planning have stayed the same. Specifically, the three core reasons why entrepreneurs must create a business plan have not changed in decades. But today, business plans must deal with modern...
brand narrative
Read More

How to Strategize and Control Your Brand Narrative

Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when you're not in the room.” How, then, do you go about about strategizing and sharing your startup's brand narrative? Start with a detailed business review Begin by completing a thorough business review. Conduct a competitor audit, taking...
Read More

Tips for Constructing Your Digital Marketing Plan in 2018

Building your business from the ground up is both an exciting and stressful process. New businesses are fortunate in having more options than ever to reach a wider audience. But they're simultaneously cursed with greater competition than ever, as more and more businesses hop on the digital marketing bandwagon. Consumers want authentic and trustworthy brands...
marketing budget
Read More

5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let this be the year you get serious about your marketing plan and spending! Use these tips to help create a...
Read More

6 Simple Ways to Find Your Target Consumers Online

You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that there are a plethora of additional free and inexpensive resources to help that process along? Below are just a few options...
Marketing plan
Read More

7 Online Resources to Tap When Creating a Marketing Plan

Whether you’re launching your first startup, preparing for the release of a new product line or getting ready to make the leap to self-employment, you’re going to need a bulletproof marketing plan before hitting the accelerator. Regardless of how great you believe your solution is, a strategic marketing plan will help you better formulate your...
Content marketing strategy
Read More

6 Tips to Build a Winning Content Marketing Strategy

Content has always been king! No marketing strategy is complete without content marketing. As per a report by demand metric, 78 percent of chief marketing officers are in favor that custom content is key for future marketing strategies. Content marketing is a long-term investment. It is an ongoing journey, so it is important that you have...
Read More

Marketing CliffsNotes: What I Learned From Seth Godin

Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make sense of online marketing — which, at the time, was in its infancy. Internet marketing was so new that the...
Read More

86 Common Sense Marketing Ideas for Startups

When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing.  With that in mind,  I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see...
Read More

30 Ways to Make Your Business Stand Out From the Crowd

Let's face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash.  So the question I posed to small business owners was "How do you make your business stand out from the crowd so...
Read More

5 Tips for Using Email Marketing to Boost Your Business

Every small business owner understands the value of building relationships with customers.  But many of us get lost when it comes to building relationships with potential customers. As a business owner, I've learned that success in marketing is all about timing. The optimal time for a business to sell a product or service to a...
Read More

28 Small Business Marketing Resolutions for the New Year

It is common practice to set New Year's resolutions in our personal lives, but how often do we do it for our business?  As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck....
Read More

5 Tips For Writing Your 2012 Marketing Plan

2011 is almost over and planning for the next year can get lost in the business of the of the holiday season. However, the best way to get 2012 off to a great start is to put some thought into your 2012 marketing plan outlining where you want to go and how you plan to...
Read More

How to Become a Marketing Superstar

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as a contract Marketing Director with small businesses I see this challenge on a daily basis. Interestingly enough many small businesses make the...
Read More

One Little Marketing Strategy That Reaps Big Results

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I...