Browsing Tag
Marketing Plan
30 posts
The Entrepreneurâs Guide to the Modern-Day Business Plan
For the past 20 years, my company and I have written business plans for thousands of firms. Interestingly, over this time, many aspects of business planning have stayed the same. Specifically, the three core reasons...
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs canât afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by...
Stop Trying to Sell to Everyone: Hereâs How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didnât know they existed. I blame âField of Dreams.â The movie came out in 1989 and was an...
8 Common Mistakes to Avoid When Launching an App
Youâve just finished developing your app and youâre looking to get thousands of downloads. You want users to find your app and tell you how great it is. The problem is: there are all kinds of...
How to Strategize and Control Your Brand Narrative
Amazon founder Jeff Bezos expressed the notion very neatly: âYour brand is what people say about you when you're not in the room.â How, then, do you go about about strategizing and sharing your startup's...
4 Strategies to Send Your Startupâs Marketing Into Hyperdrive in 2019
Believe it or not, but 2019 is has arrived. For entrepreneurs, that means itâs time to prepare the roadmap for how youâll grow your startup in the year ahead. The list of imperatives for a...
Tips for Constructing Your Digital Marketing Plan in 2018
Building your business from the ground up is both an exciting and stressful process. New businesses are fortunate in having more options than ever to reach a wider audience. But they're simultaneously cursed with greater...
5 Tips for Creating a Startup Marketing Budget
You're off to a great start this year, and youâre ready to invest more in marketing your startup or small business. Only, youâve never actually created a marketing budget, youâve always sort of winged it. Let...
6 Simple Ways to Find Your Target Consumers Online
Youâve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that...
7 Online Resources to Tap When Creating a Marketing Plan
Whether youâre launching your first startup, preparing for the release of a new product line or getting ready to make the leap to self-employment, youâre going to need a bulletproof marketing plan before hitting the...
6 Tips to Build a Winning Content Marketing Strategy
Content has always been king! No marketing strategy is complete without content marketing. As per a report by demand metric, 78 percent of chief marketing officers are in favor that custom content is key for...
Marketing CliffsNotes: What I Learned From Seth Godin
Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make...
86 Common Sense Marketing Ideas for Startups
When starting a business, marketing is (or should be) the business owner's biggest priority. Yet many startups have no clue about marketing. With that in mind,  I thought who better to learn what works in...
What Business Owners Can Learn About Marketing From Girl Scout Cookie Selling Superstars
It's Girl Scout cookie time and you don't have to go out of your way to find a group of girls in green uniforms with a table full of colorful cookie boxes and sweet smiling faces...
30 Ways to Make Your Business Stand Out From the Crowd
Let's face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. So the...
5 Tips for Using Email Marketing to Boost Your Business
Every small business owner understands the value of building relationships with customers. But many of us get lost when it comes to building relationships with potential customers. As a business owner, I've learned that success...
28 Small Business Marketing Resolutions for the New Year
It is common practice to set New Year's resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about...
5 Tips For Writing Your 2012 Marketing Plan
2011 is almost over and planning for the next year can get lost in the business of the of the holiday season. However, the best way to get 2012 off to a great start is...
How to Become a Marketing Superstar
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as...
One Little Marketing Strategy That Reaps Big Results
I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but...