Heather Schuck

Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

As the old saying goes, “Time is Money.”  Big retailers such as Gap, Limited Brands, Office Depot, Toys R Us, and the Meijer grocery chain are all jumping on this bandwagon as they try to squeeze as much profit as possible out of the upcoming weak holiday shopping season. (Read more here from the WSJ, http://tiny.cc/P1nuS ) While small businesses might not have the same budgets as these large retailers when it comes to launching operations and performance systems, there are still many opportunities for you to improve your bottom line on your own.   Instead of just relying on big changes that may be unrealistic or too expensive to enact, shoot for making several, small changes in your operations. 

Step 1: Make a detailed list documenting your production, processing, or shipping procedures
Step 2: Brainstorm ideas to shorten or simplify each one of those steps – without comprising quality or control of your final product
Step 3: Test your new procedures to ensure that they will indeed save time without causing any other unforeseen repercussions
Step 4: If the new procedure improves your operational efficiency, congratulations! If not, keep brainstorming.

Here are a couple examples of time-saving strategies to get you started:

  • Instead of shipping small items in boxes, use padded envelopes (save time by not having to set up the box and they’re cheaper to ship)
  • Re-organize your inventory so that the top-sellers are on the first rack for easy access (don’t just keep everything sorted alphabetically for the sake of neatness-instead focus on efficiency)
  • Don’t drive to the Post Office to ship packages, schedule a free pick-up
  • Set up instant messaging for employees to improve communication times (using the group feature will also allow group collaboration within seconds)
  • Eliminate “double-entry”, instead focus on creating systems that are fully integrated (re-entering data is a waste of time and increases the risk of errors)
  • Save time on accounting by using online banking to schedule automatic bill pays and request e-bills (some banks will even let you deposit checks via email/fax)
  • Limit interruptions, instead of always starting/stopping tasks because of calls, random emails, or an occasional door-to-door salesman, set a routine to keep you focused (for example, only check emails in the morning, return phone calls in the afternoon, and require all visitors to be scheduled)

I’d love to hear your ideas…what operational changes have you made to save time and money?  Please comment below or email me heather@glamajama.com .  Also follow me at www.twitter.com/glamajama  -thanks!


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