Common Obstacles: Money Now v Later
Christine is a Senior Program Manager at Microsoft with several years experience in the .com industry.
She recently started social venture labs, an idea incubator for those leading small mission-driven businesses or organizations looking to create relationships, share ideas and get feedback on common business practices. She is new to StartupNation, and looking to profile mission driven companies and discusses related themes.
In several of the interviews that I’ve done, one of the frequent topics that comes up as an aside, is Money now vs. Money later. Many business owners are torn between the product or service offering money quickly and the development or infrastructure efforts that take short-term money but offer long-term reward.
This creates an immediate feeling of being overwhelmed, an inability to prioritize and ultimately reactionary behavior focused on short-term gain.
What are some of your tips for balancing short and long term goals for your business?