Staying on the beverage theme…, I was passing through the Minneapolis/St. Paul airport Friday of last week and was thirsting for a soda.
So, I walked into the magazine/snack store. My eyes were instantly drawn to a cool array of slender cans in the open cooler. They were cans of "Nutrisoda," sold by Air Force.
THE PRODUCT WAS SO COOL!!!!
There were about 5 or 6 different solid-colored cans, each with a distinctive, easy-to-understand single word emblazoned on the front like "FOCUS" or "SLENDER".
The really cool thing was that the products filled a specific niche. For the person who loved a carbonated beverage (a soda like diet coke), but who doesn’t want any of the garbage in it, this drink is a home run.
It’s a really competitive product category, and I have no idea if this new brand will make it, but it just seems to me to be very niche, very well executed, and very well-positioned in terms of distribution.
Check out the website – it’s cool too!