Hello Startup Nation!

Latest posts by Kristin Potenti (see all)

My name is Kristin Potenti and I have recently decided to make my passion for fashion a full time career instead of merely a hobby.  Over the past 5-10 years I have been studying and working in the fashion industry.  It was through my work in retail that I noticed a couple of micro trends amongst female shoppers.  Most prominently, I recognized that many women have difficulty identifying what styles look best on them.  Secondly, I noted there was a real opportunity in the market for a reasonably priced, fashionable women’s clothing line that takes into consideration the body and image concerns of a more mature woman, who though she has aged is still in great shape.

I am now attempting to fulfill the needs of the many women I met while working in retail.  My website, Self Assured, educates women about the most common body types and advises what silhouettes look best on those figures.  The site also talks about the latest fashion trends for women and what body types they work best on. 

 My current endeavor, which officially began in April of this year, is launching the brand Self Assured as a moderately priced, stylish clothing line for confident, sexy, fashion savvy women in their prime.  Throughout this blog I will be detailing my experiences in setting up the business and making my way in the so called “rag trade”.  I welcome anyone who has ever thought about starting a clothing line or who already has a successful brand to read through my experiences, ask questions and offer advice.  I look forward to hearing from everyone at Startup Nation so feel free to email me at [email protected].

Total
0
Shares
Previous Article

Did Bill Gates Start His Day This Way?

Next Article

Ready for Retail?

Related Posts
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
pitch videos
Read More

How Pitch Videos Can Help Your Startup Get Funding

When you’re about to launch a startup, gaining the interest and support of startup investors is an important element in becoming a successful brand. These days, videos are a great way of communicating information and landing you anything from seed funding to crowdfunding. After all, a great pitch video can grab your investors’ and consumers’...
Bartesian
Read More

A Q&A with Ryan Close of Bartesian: Creating and Marketing a Game Changer

Bartesian started as a dream for Ryan Close. But in just a few years, his cocktail company had 975% year-over-year growth and more than $50 million in sales. The business is a media darling and has been featured in such publications as Forbes, Esquire, People and others. And not just every product lands on Oprah's...