Heather Schuck

Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

Yesterday was a tough day for many Moms- myself included.  The baby boy that inspired the birth of my company, Glamajama, isn’t such a baby anymore.  He started Kindergarten at a new school with no friends at his side, a teacher he’s never met, and all kinds of new rules and procedures he’d have to memorize to get his “star” for the day.  He greeted all the unknowns with eager excitement and walked right up to his new teacher, introduced himself, and gave her a big hug.  I couldn’t help but admire his fearlessness and resolute optimism that this whole school thing was going to be “super awesome”.  After getting him settled, I kissed him goodbye and went home to spend the rest of the day anxiously waiting for the clock to strike 2:30pm.  As I stared at the minutes ticking by, I couldn’t help but wonder- “Maybe it IS okay for me to let go a little?” 

My theory was instantly confirmed at pick up when he spent the entire car ride telling me about his best day ever.  He loved his new teacher, made several new friends, and was ecstatic that he was going to raise a tadpole for his class project.  In an instant, my fears were calmed and I knew that my big boy was going to be just fine.  At with that- I learned a valuable lesson, sometimes its okay to let go.  I’ve always raised him to trust his abilities, view challenges as opportunities, and embrace change with open arms.  He had learned quite well and had succeeded at the challenge before him.  I began to wonder, could this same lesson apply to the business as well? 

I have spent the past year documenting policies and procedures at Glamajama, streamlining our processes, and hiring consultants and independent contractors that can help take some of the day to day responsibilities off my “to do” list.  It’s been a great start, but I must admit- I am still a huge part of the equation when it comes to running the company.  I realize that this is a huge hindrance on the company as I am only sabotaging its growth.  With my current business model, the business is only as scalable as I am.  And that’s not very scalable.  There’s only 24 hours in a day and the majority of my time is spent caring for my 3 children and running the household.  If the company is going to grow, it is going to have to spread its wings and stand on its own two feet.  I can’t be holding its hand day in and day out.  So how can I accomplish this?

As I search for the right answer I’ve come across some great options.  I could completely outsource order fulfillment, hire a national sales manager, or maybe even license the line to help increase our product offering?  I’m not sure which answer will be right for me and the company, but I do know that there are plenty of options out there.  The lesson of “letting go” has opened my eyes to a whole new level of possibilities for the company and I can honestly say I like what I see.

Are you anxious to see your company spread it wings -but don’t know how? Did your company achieve new highs when you finally learned to let go?  Please feel free to comment below or email me heather@glamajama.com – I’d love to hear your stories!

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