low-cost businesses

LinkedIn Marketing – 6 Reasons to Use LinkedIn to Market Your Business

LinkedIn is the top social network that you, as an entrepreneur or business owner, should join in order to increase your business connections.
Latest posts by Zeke Camusio (see all)

With the dizzying number of social networking sites that have sprung up in recent years, trying to select the most worthwhile for your business can be a daunting task. However, there is one that stands out. Created in 2003, LinkedIn is the ONE social network that you, as an entrepreneur or business owner, should join. The goal for any business person joining LinkedIn is not to add friends and swap stories and pictures, but rather, to make new business connections.    

These are just some of the ways your business could benefit from joining LinkedIn:   

1. Generate More Business

As soon as you start networking, you increase your chances of reaching new customers. However, be prepared and be willing to work at it. If you’re not into social media and don’t want to put in the time and effort to network in several sites at the same time, this is the ONE site you should focus on. You may not see it at first, but with the combined use of several strategies and tips, you should benefit from more business.

2. Check Out the Competition

With the use of LinkedIn you can see your competitors’s teams, clients, references, plenty of information that is not readily available to you otherwise. You may also see where they’re coming from, or what they’ve been up to recently.

3. Obtain Greater Visibility

Linkedin provides options that will allow your profile to be indexed by search engines, like Google. Make use of these options and your business will achieve greater visibility on the Web.

4. Conduct Market Research

If you’re considering launching a new product, you can see what type of demand there is for this type of product. Do research on what companies are offering. Make use of the Q&A feature to post your questions.

5. Facilitate Introductions

You have the possibility to ask the people you already know to introduce you to someone you’d like to know. This gives you greater credibility and improves your chances of actually getting that meeting you want.

6. Show Recommendations

You may not only view what recommendations others have received, but essentially encourage those you’ve done business with to recommend your services or products.

So, if Facebook or MySpace are not your cup of tea, LinkedIn is the social networking site you’ll feel most comfortable with if you wish to promote your business and services and build business relationships that will prove profitable to everyone involved. All 500 of the Fortune 500 are represented in LinkedIn. And the above-mentioned benefits are the reasons why.

Eager for more? Check out Zeke’s three podcasts below for more great online marketing information and tips!

Total
0
Shares
Previous Article

Social Media Marketing: Tips to Get You Started

Next Article

SEO Press Releases Boost Sales

Related Posts
Read More

WJR Business Beat: Which State Is Most Obsessed With Social Media? (Episode 414)

In today's Business Beat, Jeff Sloan offers details of a Hennessy Digital study on America's obsession with social media. Tune in below to find out the top 3 most obsessed states:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area...
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
personal finances
Read More

Managing Personal Finances When Starting a Business

As an entrepreneur, you know saving money is crucial. It can be tempting to throw all of your money into your newest venture, but doing so can risk heavy losses if it doesn’t take off. Even if your startup becomes an international success, you should still be keeping an eye on your funds. Managing your...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...