MRI: inspiration for small business opportunities

Latest posts by Joel Welsh (see all)

My brain is magnetized today. Actually my whole body is – I had my very first MRI this morning at 6am. I was warned in advance about the claustrophobia thing and that turned out to be no big deal for me. I’m not saying that I enjoyed lying still in a tube for 30 minutes, but I didn’t come anywhere close to flipping out.

One of the things I did to keep my mind occupied during the test (in addition to counting out the 180 seconds every time I was told through my headphones that “the next picture will be 3 minutes” and singing some of my favorite hymns in my head), was to think about the entrepreneurial opportunities surrounding the whole MRI thing.

Very often an idea for a new business startup comes from our everyday life experiences, so I engaged my continuously magnetized brain into a strategy session while the machine pounded like a muffled jackhammer for 2-3 minutes at a time. After all, we keep hearing about how starting a business related to health care is a hot market. Well, the best I could come up with as the sweat began to bead on my forehead & I desperately wanted to itch my nose, was:

Small business idea of the day inspired by normal daily life events: audio content created specifically for MRI patients

The reason I knew that “the next picture will take 2 minutes” is that I was wearing headphones that muffled the jackhammer but also that the technician communicated with me through. Why couldn’t I have some of those hymns that I was singing in my head pumped through those headphones? Or a soothing voice (even a loved one’s) telling me that all is well? Or even a podcast that I haven’t listened to yet – hook up my iPod to that voice delivery system with my specially created playlist for whenever I have an MRI & let ‘er rip!

Obviously, I haven’t completely thought through the business model for this idea yet. Cut me some slack, I’m magnetized & woke up this morning at 5am. But maybe this little rant has inspired you in some way with an idea for a business. Look around you. Think about how something that happens in your life today could be made better with a new product or idea.

Then let me know about it. You’re welcome. But don’t expect me to lie in that tube again for you any time soon. You’ll have to come up with your own inspiration.

I gotta’ go – I feel like my head keeps leaning toward the metal doorknob in my office. Hmm – maybe a nose itcher apparatus thingy ….

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