Putting Purpose into Your Business

Latest posts by Rich Sloan (see all)

Are you on a mission? You should be. We are.

Do you have a mission? You should. We do.

We’re lucky. We have the privilege to work all day with our fellow team members at StartupNation on a goal that’s really important and incredibly fulfilling: Each person here is supremely committed to "empowering people to start and grow their dream business."

That’s our mission in a nutshell. If you were to walk around our office, you’d see it taped above some people’s desks as a reminder of why they’re working so hard. You can find it blazed across the top of our web page. It’s in our literature. Basically, we integrate this into everything we do. It’s a guiding principle that drives each member of the team to do something that puts power into the hands of existing and "would-be" entrepreneurs.

A strong, unified mission seems to always be at the heart of the best companies. If you’re looking to create a mission (and inject a little more "purpose" into what you do), you can find many illuminating examples of companies that do a great job at this.

The quintessential example of a company on a mission? Patagonia. A friend recently gave me (RICH) a brand new, very cool jacket made by Patagonia and I was stopped in my tracks by the retail tag attached to it.

Patagonia’s mission and "Commitment" was blazed all over it. They described four guiding principles that are captured smartly and, like us, they repeat and reinforce this in other places–their website, for example.

If you know of companies that have an awesome mission, post it in the comments area below!

Let’s make a list of companies that rock!

Previous Article

Bob Plath invented what?

Next Article

"Small Business." Does that term apply to you?

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...