mission statement Archives

Starting a Business with a Partner? Here’s What You Need to Know

Opportunities to start a business can happen at any time, even during a pandemic. Amid COVID-19, many individuals spent their time in quarantine practicing a side hobby or developing a new offering that meets the...

byDeborah Sweeney

July 13, 2022

The Entrepreneur’s Guide to the Modern-Day Business Plan

For the past 20 years, my company and I have written business plans for thousands of firms. Interestingly, over this time, many aspects of business planning have stayed the same. Specifically, the three core reasons...

byDave Lavinsky

June 20, 2022

4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)

You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one...

byJosh Cohen

May 19, 2022

A Step-By-Step Guide to Writing a Killer Business Plan

A business plan is as important to a new business as a map is to a ship, or blueprints are to an architect. A written business plan will guide your actions and keep you focused...

byMeredith Wood

October 5, 2021

Why Entrepreneurs Should Create Core Company Values from the Start

Company values are more than just meaningless words on your company website or in your handbook. Company values are your organization’s ingrained beliefs and principles. They are one of the basic building blocks of your...

byChiara Toselli

March 28, 2021

WJR Business Beat with Jeff Sloan: The Power of a Socially Responsible Brand (Episode 189)

On this morning's WJR Business Beat, Jeff highlights several new studies that indicate the importance of building a purpose-driven brand. He then provides three expert tips for ways entrepreneurs and business owners can share their...

byStartupNation

March 9, 2021

A Practical Guide to Diversity for Startups and Entrepreneurs

Entrepreneurs are rightly focused on building the next billion-dollar business. With so many startup success stories and technological advancements these days, anything is possible. However, as an increasing body of research demonstrates, there is another...

byPerrine Farque

October 11, 2020

Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in...

byMatt Tilbrook

April 22, 2020

4 Ways to Overcome a Plateau and Reignite Your Passion

We've all been there. Our business is growing according to plan, and then... it isn't. We've hit a plateau, we feel stuck and we don’t know what to do. Don’t panic! Business, like life, runs in cycles. With...

byRoz Clark

August 18, 2019

How to Build Your Personal Brand Online While Engaging Your Audience

When you’re just starting a business, your personal brand is one of the best ways for potential customers to get a glimpse of your values and beliefs. It's the overall qualitative theme of your social...

byJim Granat

June 14, 2019

5 Quick and Actionable Marketing Ideas For Your Startup

Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing campaign. Implementing the following steps is rather easy; while the hard part is the follow through. However,...

byDean Mathews

May 25, 2019

How to Develop Big Brand Impact on a Small Budget

Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade...

byLaura Guillaume

May 20, 2019

What 5 Global Businesses Get Right About Mission Statements

The most successful mission statements often have several key elements in common. Such statements are crafted to share, in brief, the short- and long-term plans of an organization. Mission statements have quickly turned into declarations that...

byDeborah Sweeney

May 16, 2019

Every Good Startup Goal Has These 6 Ingredients

You don’t need to hang a carrot from a stick in order to motivate your employees. You just need a good BHAG. This goal-setting concept was introduced in “Built to Last: Successful Habits of Visionary Companies,”...

byJosh Cohen

May 9, 2019

How to Build a Brand and Tell Your Startup’s Story

The market today is saturated with brands. So, how do you create a one that stands out from the crowd? Building a solid foundation and crafting a compelling story for your brand will not only...

byNikki Richard

March 25, 2019

4 Steps to a Culture of Business Innovation

"If you have always done it that way, it is probably wrong." - Charles Kettering As profound shifts take place in the modern workplace, entrepreneurs are finally recognizing that the traditional way isn't always the...

byJustin E. Crawford

September 19, 2018

3 Challenges Holding Back Your Global Team and How to Fix Them

A truly global workforce can diversify revenue streams and enhance your company’s talent pool. I know this firsthand. At my company, we have offices in seven different countries, from Poland to India. However, building a...

byDaniel Brzezinksi

November 2, 2017

4 Tips for Successfully Growing a Global Startup Business

Even the most successful global startups face challenges with managing their business from afar. When you combine cultures, business models, risks and foreign markets—there can be a lot of unknowns. Whether you’re expanding your business...

byJessica Thiefels

September 18, 2017

Create a Mission Statement for Your Startup that Sticks

Few areas in business are as ever-changing as the mission statement. Originally, this statement served as a humble summary of what your organization plans to do in the short term and long run. Today, the...

byDeborah Sweeney

January 30, 2017

New Year: 5 Tips to Ring in Your Startup’s Year Right

The beginning of the new year is a great opportunity to revamp your startup. It’s a time to look back at the previous year and reflect upon what you could have done better, and how...

byRyan Hanley

January 9, 2017