Starting a Business with a Partner? Here’s What You Need to Know
Opportunities to start a business can happen at any time, even during a pandemic. Amid COVID-19, many individuals…
Browsing Tag
mission statement
22 posts
The Entrepreneur’s Guide to the Modern-Day Business Plan
For the past 20 years, my company and I have written business plans for thousands of firms. Interestingly,…
4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)
You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal…
A Step-By-Step Guide to Writing a Killer Business Plan
A business plan is as important to a new business as a map is to a ship, or…
Why Entrepreneurs Should Create Core Company Values from the Start
Company values are more than just meaningless words on your company website or in your handbook. Company values…
WJR Business Beat with Jeff Sloan: The Power of a Socially Responsible Brand (Episode 189)
On this morning’s WJR Business Beat, Jeff highlights several new studies that indicate the importance of building a…
A Practical Guide to Diversity for Startups and Entrepreneurs
Entrepreneurs are rightly focused on building the next billion-dollar business. With so many startup success stories and technological…
Building a Sustainable Brand: Why Going Green is Good for Business
Today, consumers care more about where their products come from than ever before. With many brands reaping the…
4 Ways to Overcome a Plateau and Reignite Your Passion
We’ve all been there. Our business is growing according to plan, and then… it isn’t. We’ve hit a plateau, we…
How to Build Your Personal Brand Online While Engaging Your Audience
When you’re just starting a business, your personal brand is one of the best ways for potential customers…
5 Quick and Actionable Marketing Ideas For Your Startup
Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing…
How to Develop Big Brand Impact on a Small Budget
Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their…
What 5 Global Businesses Get Right About Mission Statements
The most successful mission statements often have several key elements in common. Such statements are crafted to share,…
Every Good Startup Goal Has These 6 Ingredients
You don’t need to hang a carrot from a stick in order to motivate your employees. You just…
How to Build a Brand and Tell Your Startup’s Story
The market today is saturated with brands. So, how do you create a one that stands out from…
4 Steps to a Culture of Business Innovation
“If you have always done it that way, it is probably wrong.” – Charles Kettering As profound shifts…
3 Challenges Holding Back Your Global Team and How to Fix Them
A truly global workforce can diversify revenue streams and enhance your company’s talent pool. I know this firsthand.…
4 Tips for Successfully Growing a Global Startup Business
Even the most successful global startups face challenges with managing their business from afar. When you combine cultures,…
Create a Mission Statement for Your Startup that Sticks
Few areas in business are as ever-changing as the mission statement. Originally, this statement served as a humble…
New Year: 5 Tips to Ring in Your Startup’s Year Right
The beginning of the new year is a great opportunity to revamp your startup. It’s a time to…