Browsing Tag

mission statement

22 posts
business plan
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A Step-By-Step Guide to Writing a Killer Business Plan

A business plan is as important to a new business as a map is to a ship, or blueprints are to an architect. A written business plan will guide your actions and keep you focused on your short- and long-term goals. Your business plan puts your aspirations into words (and charts), demonstrating to partners, investors...
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Why Entrepreneurs Should Create Core Company Values from the Start

Company values are more than just meaningless words on your company website or in your handbook. Company values are your organization’s ingrained beliefs and principles. They are one of the basic building blocks of your startup’s DNA, intertwined with your company mission and vision, that not only provides a blueprint for company strategies and decisions,...
diversity
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A Practical Guide to Diversity for Startups and Entrepreneurs

Entrepreneurs are rightly focused on building the next billion-dollar business. With so many startup success stories and technological advancements these days, anything is possible. However, as an increasing body of research demonstrates, there is another often forgotten factor that drives startup success: diversity and inclusion. McKinsey, Bank of America/Merrill Lynch and the Peterson Institute for...
business partner
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Starting a Business with a Partner? Here’s What You Need to Know

Opportunities to start a business can happen at any time, even during a pandemic. Amid COVID-19, many individuals spent their time in quarantine practicing a side hobby or developing a new offering that meets the needs of their target audience. As more people lean into entrepreneurship, some have decided not to go it alone. Instead,...
sustainable
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Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in building sustainable brands. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here The market for ethical...
business plan
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The Entrepreneur’s Guide to the Modern Day Business Plan

For the past 20 years, my company and I have written business plans for thousands of firms. Interestingly, over this time, many aspects of business planning have stayed the same. Specifically, the three core reasons why entrepreneurs must create a business plan have not changed in decades. But today, business plans must deal with modern...
plateau
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4 Ways to Overcome a Plateau and Reignite Your Passion

We've all been there. Our business is growing according to plan, and then... it isn't. We've hit a plateau, we feel stuck and we don’t know what to do. Don’t panic! Business, like life, runs in cycles. With a clear assessment and a fresh perspective, you can get back on track and grow your business in new and...
personal brand
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How to Build Your Personal Brand Online While Engaging Your Audience

When you’re just starting a business, your personal brand is one of the best ways for potential customers to get a glimpse of your values and beliefs. It's the overall qualitative theme of your social media profiles, posts, likes and network that you share with visitors, whether you professionally curate these areas or not. A...
marketing
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5 Quick and Actionable Marketing Ideas For Your Startup

Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing campaign. Implementing the following steps is rather easy; while the hard part is the follow through. However, if you are persistent, you will see results quickly. Branding your business Branding is the first and most important place...
brand
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How to Develop Big Brand Impact on a Small Budget

Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade their advertisements as social media posts, articles or infomercials. This brand bombardment has consumers hiding, driven to pay for premium...
mission statements
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What 5 Global Businesses Get Right About Mission Statements

The most successful mission statements often have several key elements in common. Such statements are crafted to share, in brief, the short- and long-term plans of an organization. Mission statements have quickly turned into declarations that are inclusive, intentional and inspirational in nature. Customers respond positively to companies with mission statements that include these elements, so...
BHAG
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Every Good Startup Goal Has These 6 Ingredients

You don’t need to hang a carrot from a stick in order to motivate your employees. You just need a good BHAG. This goal-setting concept was introduced in “Built to Last: Successful Habits of Visionary Companies,” a book by Jim Collins and Jerry Porras. They explain a BHAG, or Big Hairy Audacious Goal, as one of...
BHAG
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4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)

You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one thing: growth. And even if they miss the mark, these companies still grow along the way. They’re taking small steps...
brand story
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How to Build a Brand and Tell Your Startup’s Story

The market today is saturated with brands. So, how do you create a one that stands out from the crowd? Building a solid foundation and crafting a compelling story for your brand will not only help you make an authentic, genuine connection at every stage of the buyer’s journey, but it will also gain trust...
innovation
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4 Steps to a Culture of Business Innovation

"If you have always done it that way, it is probably wrong." - Charles Kettering As profound shifts take place in the modern workplace, entrepreneurs are finally recognizing that the traditional way isn't always the best way. Rather than employees who put their heads down and step in line, entrepreneurs now seek bold innovators to...
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3 Challenges Holding Back Your Global Team and How to Fix Them

A truly global workforce can diversify revenue streams and enhance your company’s talent pool. I know this firsthand. At my company, we have offices in seven different countries, from Poland to India. However, building a global team isn't easy. Despite 96 percent of business leaders believing they have what it takes to steer their organizations...
global
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4 Tips for Successfully Growing a Global Startup Business

Even the most successful global startups face challenges with managing their business from afar. When you combine cultures, business models, risks and foreign markets—there can be a lot of unknowns. Whether you’re expanding your business internationally or are already operating in several countries, a global startup needs to have proper structure and management. In order...
mission statement
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Create a Mission Statement for Your Startup that Sticks

Few areas in business are as ever-changing as the mission statement. Originally, this statement served as a humble summary of what your organization plans to do in the short term and long run. Today, the definition has branched out beyond simply defining your purpose in business. It’s also supposed to inspire your team members, make...
New year
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New Year: 5 Tips to Ring in Your Startup’s Year Right

The beginning of the new year is a great opportunity to revamp your startup. It’s a time to look back at the previous year and reflect upon what you could have done better, and how you can fix any issues in the future. It’s also a time to think about your goals for the next...